Content-Driven Merchandising: Curate product assortments and bundles tailored to health goals and daily routines (e.g., sleep, gut health, immunity, fitness recovery). Content-Driven Merchandising: Identify complementary products and create cohesive “regimen-based” shopping experiences. Content-Driven Merchandising: Partner with merchandising and category teams to align content with inventory, promotions, and business priorities. Content-Driven Merchandising: Analyze performance of bundles and curated collections; iterate based on data and customer behavior. Health Content Strategy & Development: Lead the content development of health topic pages that educate and guide customers (e.g., vitamins for energy, stress support, women’s health). Health Content Strategy & Development: Collaborate with content, SEO, and medical/compliance teams to ensure accuracy, discoverability, and regulatory alignment. Health Content Strategy & Development: Translate complex nutritional concepts into clear, engaging, and actionable content for consumers. Health Content Strategy & Development: Ensure content supports both top-of-funnel education and bottom-of-funnel conversion. Customer Experience & Insights: Leverage customer insights, search trends, and behavioral data to inform content and merchandising strategies. Customer Experience & Insights: Stay current on wellness trends, emerging ingredients, and competitive landscape. Cross-Functional Collaboration: Work closely with marketing, product, UX, and analytics teams to execute integrated campaigns and content experiences. Cross-Functional Collaboration: Partner with brand partnerships and merchandising team to highlight key products and innovations. Cross-Functional Collaboration: Support lifecycle and personalization initiatives with relevant content and product recommendations