Responsibilities

• Support the PepsiCo Beverages shopper marketing agenda, from planning and sell-in and through in-market execution
• Create sales/customer-facing sell decks and playbook communication tools to ensure flawless shopper marketing program execution
• Collaborate with commercial and brand teams on Dollar General shopper marketing plans, inclusive of digital/social/mobile/in-store strategies, innovation support, and creative traffic- & basket-driving and brand-building programs
• Build strong working relationships across internal PepsiCo teams and external customer teams (Sales, Marketing, Media, Operations)
• Partner with agency and brand teams to develop and execute promotional and customer-specific merchandising programs
• Partner with Insights and Category Management to analyze/synthesize data (e.g., POS), inform strategy, and support initiative development
• Support in synthesizing detailed post-plan analysis on campaigns and drive recommendations for future optimizations
• Manage team/program budget with rigor and transparency
• Manage key standing forums and share-outs among Sales, Commercial and Brand stakeholders with organization and leadership

Requirements

• Undergraduate degree, Marketing concentration preferred
• 2-3 years of prior Marketing experience in relevant fields
• Prior Marketing and/or Integrated Brand Marketing experience within C

Preferred

• Proven track record identifying consumer insights and translating them into effective marketing programs; hands on use of data
• Creative thinking, analytical thinking, and problem solving skills
• Strong collaboration, project management, and influencing skills in a matrix environment
• Excellent written and oral communication; ability to partner at all levels of the organization
• Demonstrated professional maturity, manage up/down; strong interpersonal skills for interaction with internal/external senior leaders
• Customer facing experience and comfort presenting to external organizations
• Creative agency management experience; expertise in developing and managing promotions/campaigns, from briefing through execution

Benefits

• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement