Responsibilities

• Assist in the development and execution of shopper marketing and category programs, campaigns, and initiatives.
• Coordinate project timelines, milestones, and deliverables to ensure smooth execution of shopper marketing projects.
• Collaborate with cross-functional teams, including marketing, merchandising, and vendors, to gather requirements and ensure alignment with overall business objectives.
• Track project progress, identify potential roadblocks, and proactively propose solutions to keep projects on track.
• Support coordination and execution of in-store shopper marketing activations
• Help plan and sell into upcoming Shopper Marketing Programs and plans, candidate should have comfortability sharing and presenting to both internal and external partners.
• Influence strategy and execution of Shopper Marketing programs – competitive insights, ideation, store walks
• Collaborate with internal and external creative teams to ensure accurate and timely delivery of shopper marketing & planning materials that meet quality standards and align with Harris Teeter brand guidelines.
• Collect, analyze, and interpret data related to shopper behavior, sales performance, and marketing campaign results.
• Prepare regular reports and presentations summarizing key findings and insights to support decision-making and continuous improvement of shopper marketing strategies.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2+ years of project coordination/management experience.

Preferred

• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills, with the ability to effectively collaborate with cross-functional teams.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and project management tools.
• Familiarity with data analysis and reporting tools is a plus.
• Knowledge of the grocery retail industry and understanding of shopper marketing concepts is preferred.
• Creative thinking and problem-solving abilities to overcome challenges and drive innovation in shopper marketing initiatives.