Shopper Marketing Manager

USA (Unknown)

$105K/yr – $115K/yrMid Level3+ years exp

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive shopper marketing across retail and digital channels to boost brand sell-through, owning programs from strategy to execution at key accounts.

  • Own shopper marketing programs across retail, digital shelf, and promotions.
  • Must-have: 3–5 years in shopper or retail marketing with retailer media experience.
  • Standout: Translate data into actionable recommendations across sales and marketing.

Job Description

Responsibilities

  • The Shopper Marketing Manager is responsible for turning brand demand into purchase at the point of sale.
  • This role sits at the intersection of brand, retail, and growth developing strategies and programs that influence shoppers in the moments that matter most.
  • You will own the execution of high-impact retail and digital programs that drive conversion at retailer partners and bring the brand to life where customers are making purchasing decisions.
  • This role requires both strategic thinking and hands-on execution across retail media, in-store programs, retailer.com pages, promotions, and merchandising.
  • Retail & Shopper Strategy: Develop and execute shopper marketing strategies across key retail accounts.
  • Build programs that drive conversion at shelf, online PDPs, and retailer media networks.
  • Partner with retail team and digital team to support key retailer launches and initiatives.
  • Retail Media & Digital Shelf: Plan and manage retail media programs (Walmart Connect, Target Roundel, Instacart, Aisle, etc.).
  • Optimize digital shelf presence including PDP content, store locators, images, A+ content, and retailer landing pages.
  • Track and improve conversion performance across retailer.com platforms.

Requirements

  • 3-5 years experience in shopper marketing, retail marketing, or trade marketing
  • Experience working with retail media networks and retailer.com ecosystems
  • Strong understanding of CPG retail dynamics and shopper behavior
  • Experience managing cross-functional initiatives across marketing and sales
  • Highly organized and comfortable managing multiple retail programs simultaneously
  • Analytical mindset with ability to translate data into actionable insights

Preferred

  • Experience working with emerging CPG brands or high-growth startups
  • Familiarity with Walmart, Target, Kroger, and Instacart ecosystems
  • Experience launching new products into retail
  • Experience working closely with sales teams and retail buyers

Benefits

  • Competitive Salary
  • Quarterly Bonuses
  • Monthly Health Stipend
  • Health Benefits
  • Generous PTO
Everyday Dose logo

Everyday Dose

Coffee is “wakeup technology” that has not materially improved in 1,500 years. We are changing that. 50% of Americans have a gene variant that makes metabolizing caffeine difficult, causing jitters, bloating, and stomach problems. Most people shrug their shoulders and say, “Welp, that’s coffee.” Instead of shoulder shrugging, we’ve developed a priority blend of coffee, functional mushrooms, collagen protein, and nootropics to promote focus, energy, immunity, and gut health. No crash. No B.S. We’ve served 1,000,000 customers in the past 3 years. There are 150,000,000 coffee drinkers left. We’re less than 2% done. Come join us for the remaining 98%.We offer an alternative to normal coffee and stimulants. We are the first mushroom company to combine functional mushrooms, collagen protein and nootropics to activate your DOSE (Dopamine, Oxytocin, Serotonin & Endorphins).

Founded in 2021
Austin, Texas, USA
88 employees (19 in marketing)

Traffic Signals

Monthly Visitors
2M
Monthly Google Ads Budget
$8.5K
Traffic Source Mix
Search
27.3%
Direct
60.8%
Referral
5.4%
Social
4.7%
Paid
1.6%

Headcount Trend

Current headcount: ~88

Marketing Team

Marketing Team Size
14 (16% of company)
Median Career Experience
9.5 years
Median Tenure
1.5 years

Recent News