Service Line Marketing Manager – Graduate Medical Education (GME)

Orlando, FL (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 9 days ago

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Job Summary

Owns multi-program marketing from intake to execution, driving integrated campaigns across channels and building physician and administrator partnerships.

  • Owns projects from intake to execution using Workfront
  • Develops and executes integrated marketing plans
  • Tracks performance and provides recommendations

Job Description

Responsibilities

  • Serve as the primary marketing contact for multiple GME programs and physician groups.
  • Manage projects from intake through execution using Workfront.
  • Review incoming requests, establish priorities, coordinate resources, and ensure timely completion of deliverables.
  • Develop and execute integrated marketing plans aligned with organizational goals.
  • Manage campaigns across digital, print, social media, events, web, email, and physician-facing channels.
  • Create marketing content, presentations, collateral, and communication materials.
  • Track campaign performance and provide reporting and recommendations.
  • Build strong relationships with physicians, administrators, and operational leaders throughout the organization.

Requirements

  • Bachelor degree in marketing, advertising, mass communications or related field is required.
  • Proven track record developing and executing integrated marketing plans.
  • Four (4) years of experience delivering campaigns.

Preferred

  • Experience with Workfront or similar project management platforms preferred.
  • Healthcare, physician marketing, higher education, recruitment marketing, or service line marketing experience is highly desirable.
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Orlando Health

4.2 Glassdoor

Orlando Health is a not-for-profit healthcare organization with $7.6 billion of assets under management that serves the southeastern United States. Headquartered in Orlando, Florida, the system was founded more than 100 years ago.

Founded in 1918
Orlando, Florida, USA
17K employees (152 in marketing)
83% recommend to a friend
91% CEO approval

Traffic Signals

Monthly Visitors
2.1M
Monthly Google Ads Budget
$3.1K
Traffic Source Mix
Search
39.2%
Direct
54.2%
Referral
5.3%
Social
0.7%
Paid
0.5%

Headcount Trend

Current headcount: ~17.5K

Marketing Team

Marketing Team Size
110 (1% of company)
Median Career Experience
17 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
3

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