SEO & Web Performance Specialist (Remote) at Alliant University | USA | $68K/yr – $72K/yr

Alliant University

SEO & Web Performance Specialist (Remote)

USA (Remote)

$68K/yr – $72K/yrMid Level6+ years expFull time

Posted 5 months ago

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Job Summary

Drive the university’s SEO strategy and analytics to improve organic visibility and align with content, AI, and GEO initiatives.

Must-have: 6–10 years in SEO/analytics with experience on large sites using GA4 and SEO tools.
Standout: Cross-functional collaboration across marketing, content, and paid media for SEO-led results.

Job Description

Responsibilities

Develop, execute, and maintain the university’s SEO strategy aligned with institutional marketing goals.
Partner with copywriters, faculty, and staff to guide keyword targeting, content updates, and page structure.
Conduct SEO audits, analyze content performance, and identify opportunities for improved visibility.
Monitor AI Overview and GEO visibility and produce recurring reports on traffic and ranking shifts.
Collaborate with the Web Developer to address technical performance, structured data, and Core Web Vitals.
Create and maintain performance dashboards and regular reporting for SEO, content, and AI visibility metrics.
Work with the Paid Media team to ensure landing pages and ad destinations follow SEO and UX best practices.
Identify and implement opportunities for improved conversion and engagement using analytics insights.
Stay current on search algorithm updates, AI integrations, and SEO trends.
Contribute to discussions around content planning to ensure alignment with SEO priorities.

Requirements

Bachelor’s degree in Marketing, Communications, Data Analytics, or a related field; Equivalent experience in a higher-education or marketing web environment.
6 to 10 years of professional experience in SEO, web analytics, or content strategy.
Experience developing and executing search strategies for large websites, conducting content audits, and managing data-driven performance reporting.
Familiarity with AI-driven visibility reporting, GEO, and Core Web Vitals monitoring.
Experience collaborating with copywriters, faculty, staff, and cross-functional marketing teams.
Certifications in Google Analytics, Search Console, or SEO strategy tools are a plus.
Skills: GA4, Google Search Console, Looker Studio, SEMrush, Ahrefs.
Proficiency with CMS platforms (WordPress) and basic HTML, CSS, and JavaScript for SEO implementation.
Ability to develop SEO dashboards and monthly reports.
Strong analytical skills and ability to translate data into actionable insights.

Preferred

Experience with AI-driven visibility reporting
Experience bridging academic and marketing teams
Knowledge of institutional/government compliance related to web content (if applicable)

Benefits

Medical/Prescription
Dental
Vision
Health Care & Dependent Care Flexible Spending Accounts
Voluntary Life and AD&D
Voluntary Benefit Plans: Accident
Voluntary Benefit Plans: Critical Illness
Voluntary Benefit Plans: Hospital Indemnity Insurance
Legal Plan
Transportation Spending Account
Employee Tuition Waiver

Alliant University

About Alliant University Alliant is a private university accredited by the WASC Senior College and University Commission (WSCUC), offering graduate study in psychology, education, business management, and forensic studies. Alliant specializes in preparing students to enter professional careers that require both advanced knowledge and highly specialized skills. Degree programs emphasize practical applications of theory and research. Alliant operates programs in San Diego, Los Angeles, San Francisco, Sacramento, Fresno, and Irvine. More information is available at www.alliant.edu.

Founded in 1924

San Diego, Texas, USA

1.2K employees

alliant.edu