SEO & Web Analytics Manager

USA (On-site)

$75K/yr – $90K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own technical SEO and analytics operations across medium to large sites, turning crawlability, indexing, and site-health data into actionable optimization and reporting.

  • Own technical SEO and analytics: crawlability, indexing, Core Web Vitals, redirects, sitemaps, structured data.
  • Data instrumentation and reporting: dashboards, QA, and cross-channel data consistency across analytics, paid media, and CRM.
  • SEO research and AI-ready optimization: keyword research, content audits, competitive gaps, and on-page optimization with collaboration across teams.

Job Description

Responsibilities

  • Technical SEO & Analytics: Analyze crawlability, indexation, site health, and Core Web Vitals, plus redirects, canonicals, sitemaps, and structured data.
  • Issue identification and recommendations: Investigate technical issues and performance trends and translate findings into actionable recommendations.
  • Data storytelling: Pull, QA, and interpret performance data from GA4, Search Console, and Data Studio; build dashboards.
  • Reporting discipline: Build and maintain dashboards from templates and validate data accuracy; support quarterly performance reporting for select client accounts.
  • Data governance: Validate tracking consistency across analytics, paid media, and CRM; support data quality reviews and tracking initiatives using Google Tag Manager.
  • SEO Research & Optimization: Conduct keyword research, competitive gap analyses, content inventories and audits, and collaborate on on-page optimization with content/UX/dev teams.
  • Emerging Search & AI: Contribute to AI search visibility initiatives and utilize AI tools to support research, analysis, reporting, and workflow efficiency.

Requirements

  • 3+ years of hands-on SEO experience with demonstrated technical SEO capabilities
  • Experience investigating crawlability, indexing, site health, and technical SEO issues across medium to large websites
  • Strong working knowledge of SEO auditing and analytics platforms such as Google Search Console, Screaming Frog, SEMrush, Ahrefs, or similar tools
  • Experience building, maintaining, or QA-ing dashboards and reporting outputs
  • Familiarity with Google Tag Manager and event tracking concepts
  • Intermediate proficiency in Google Sheets or Excel
  • Experience working within CMS platforms such as WordPress or Drupal
  • Ability to explain technical concepts to non-technical audiences
  • Experience collaborating with content, development, design, and marketing teams

Nice to Have

  • Familiarity with AI search, LLM visibility, or emerging search measurement tools
  • Experience with paid media, social media, or other digital marketing channels
  • Exposure to CRO, experimentation, or A/B testing programs
  • Experience using heatmapping or behavioral analytics tools

Benefits

  • Company-sponsored health, vision and dental insurance
  • Pre-tax Flexible Spending Account (FSA)
  • Profit sharing
  • 4 weeks of vacation/sick time from day one; 5+ weeks at year 3
  • Company-paid short-term and long-term disability
  • Company-paid life and AD&D insurance
  • 11 paid holidays
  • 401k with company match
  • New business referral bonus
  • Professional development opportunities
  • Flexible work schedule
  • Pre-tax DC Metro SmartBenefits
Interactive Strategies logo

Interactive Strategies

Interactive Strategies is a full service digital agency whose strength lies in understanding the complex relationship that exists between strategy, design, content, usability, technology and marketing. By addressing each of these areas equally, we create meaningful web experiences that provide a measurable return for our clients. Each principal at Interactive Strategies comes from a large agency background where they helped shape online strategies for leading firms, including First USA/Bank One, DuPont, Accenture, Bacardi, Budget/Avis, Royal Caribbean, Ford and more. Now working together, each member of Interactive Strategies’ team is committed to providing superior client service and attention to detail.

Founded in 2001
Washington, District of Columbia, USA
90 employees (33 in marketing)

Traffic Signals

Monthly Visitors
4.9K
Monthly Google Ads Budget
$37.2K
Traffic Source Mix
Search
29.3%
Direct
50.3%
Referral
6.3%
Social
7.7%
Paid
1.3%

Headcount Trend

Current headcount: ~90

Marketing Team

Marketing Team Size
26 (29% of company)
Median Career Experience
13 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
1