SEO STRATEGIST (REMOTE/USA) - GDM (GRAY MEDIA GROUP)

USA (Remote)

$50K/yr – $60K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own SEO/AIO optimization across organic, local, and AI-driven search to improve visibility and efficiency.

  • SEO/AIO: Own organic and local optimization and AI-enabled ranking tests to lift visibility.
  • Operations: Ensure onboarding and fulfillment with premier partners, with accurate campaign launches.
  • Communication: Translate strategy and performance for regional and premier sales teams and leadership.

Job Description

Responsibilities

  • Serve as the team’s Search Engine Optimization/Artificial Intelligence Optimization (SEO/AIO) product expert, with knowledge of both organic and local SEO, and how AI is changing the search landscape.
  • Provide excellent customer service as the liaison between sales teams and third-party digital partners.
  • Monitor the onboarding and ongoing fulfillment of SEO campaigns to ensure timely and accurate implementation by our digital partners, with emphasis on premier-level accounts.
  • Ensure campaign revisions are fully communicated with our digital partners and executed with 100% accuracy.
  • Troubleshoot technical issues that could potentially delay SEO campaign launches, such as access to a client’s CMS and Google platforms.
  • Interpret SEO strategy documents and performance reports for Regional Sales Specialists and Premier Sales Specialists and collaborate with the Premier Sales team on strategy presentations.
  • Create materials for internal teams and potential clients to simplify SEO.
  • Maintain processes and best practices; and provide suggestions to leadership on improvement opportunities.

Requirements

  • Bachelor's degree and 2 years of field experience
  • Highly motivated individual who is proactive and can work independently, while also collaborating within a dynamic, team-oriented environment.
  • Ability to manage multiple projects simultaneously.
  • Excellent organizational skills, ability to prioritize tasks efficiently, and respond urgently to matters involving high-priority campaigns and escalations.
  • Superior communication and presentation skills with a track record of collaborating cross-functionally amongst various departments.
  • Eagerness to learn a variety of digital order management and reporting platforms.
  • Experience managing SEO campaigns, with an understanding of the search landscape that includes AIO (AI optimization), GEO (generative engine optimization), AEO (answer engine optimization), and LLMO (large language model optimization).
  • Expertise in Google Analytics, Google Search Console, Google Tag Manager, Google Business Profile, as well as the most common CMS platforms.
  • Knowledge of SEO tools and platforms such as Semrush, Ahrefs, Screaming Frog SEO Spider, and Birdeye.

Preferred

    Benefits

    • Comprehensive Medical(Rx), Dental, and Vision Coverage
    • Health Savings Account with Company contributions
    • Flexible Spending Account
    • Employer-paid life and disability benefits
    • Paid parental leave benefits
    • Adoption and Surrogacy Benefits
    • 401(k) Plan, including matching and profit-sharing contributions
    • Employee Assistance Program
    • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
    • Paid Time Off, including Relocation PTO
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    FOX Carolina News

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    Founded in 1978
    USA
    112 employees (84 in marketing)

    Traffic Signals

    Monthly Visitors
    2.7M
    Traffic Source Mix
    Search
    32.6%
    Direct
    44.5%
    Referral
    4%
    Social
    18.6%
    Paid
    0.2%

    Headcount Trend

    Current headcount: ~112

    Marketing Team

    Marketing Team Size
    58 (52% of company)
    Median Career Experience
    8 years
    Median Tenure
    3.8 years
    Marketing Roles Posted (Last 30 Days)
    4

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