Responsibilities

• Lead and scale Answer Engine Optimization (AEO) efforts to improve client visibility on AI-generated platforms such as Google SGE, Perplexity, and ChatGPT
• Develop and execute AI Search Optimization (AISEO) strategies to enhance brand discoverability within large language models
• Support technical implementation of AI-driven SEO tactics, including crawlability enhancements, structured data markup, and LLM-ready content frameworks
• Analyze AI model outputs to identify risks such as hallucinations, visibility gaps, and opportunities for performance improvement
• Conduct comprehensive SEO audits, competitive analysis, and keyword/entity research to inform strategy
• Design holistic content strategies that integrate traditional SEO with AI search visibility goals
• Collaborate with engineering and product teams to optimize site architecture, crawl paths, and indexation processes
• Monitor and report on performance metrics using platforms like GA4, Google Search Console, and Looker Studio
• Prototype and refine internal tools, dashboards, and frameworks for AI search performance tracking
• Stay current with AI developments, including prompt engineering, retrieval methods, multimodal search, and generative answer formats

Requirements

• 3 to 7 years of SEO experience, preferably within an agency or fast-paced environment
• Proven track record of increasing organic traffic through on-page SEO, technical audits, and site improvements
• Deep understanding of the AI search ecosystem and large language models (LLMs)
• Experience with SEO tools such as Screaming Frog, GA4, Google Search Console, Looker Studio, Semrush, Ahrefs, and schema testing tools
• Strong knowledge of structured data, web architecture, and markup languages (Schema.org, MCP.json, speakable schema)
• Excellent data visualization and presentation skills, capable of communicating complex insights to executive audiences
• Analytical mindset with a passion for testing, learning, and adapting to evolving search behaviors
• Interest in emerging AI search trends, prompt engineering, retrieval strategies (RAG), and plugins
• Contributions to frameworks, tools, or thought leadership in SEO or AI are a plus

Preferred

• Light coding skills in Python and proficiency in HTML/CSS are advantageous
• Contributions to frameworks, tools, or thought leadership in SEO or AI are a plus
• Interest in emerging AI search trends, prompt engineering, retrieval methods, multimodal search, and plugins

Benefits

• Remote work flexibility with options to work from our Boston office or from states including AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA
• Generous paid time off, including vacation days that increase with tenure and 12 company holidays
• Summer Fridays from Memorial Day through Labor Day
• 401(k) plan with a 4% Safe Harbor employer match after one year of employment
• Life insurance coverage at no cost to employees
• Short-term disability benefits to support employees during illness or injury
• Comprehensive healthcare plans with 80% employer coverage for medical and dental, and 100% for vision
• Pre-tax commuter benefits to reduce transportation expenses
• Funding and access to continuing education, including webinars, digital courses, and conference attendance