Responsibilities

• Own setup and restructuring of Google Ads, Local Service Ads, and Bing Ads to TCMS standards, including verification, keyword research, ad copy, landing pages, and conversion tracking.
• Manage budgets, optimize bids, conduct A/B tests, implement remarketing, monitor daily performance, and adjust targeting to maximize lead generation within client budgets.
• Set up and optimize Google Business Profile listings, publish posts, monitor local citations, respond to reviews, and proactively resolve listing issues.
• Track KPIs, analyze campaigns and local SEO, generate reports, and provide actionable insights for continuous improvement.

Requirements

• Minimum of 2+ years hands-on experience in setting ad strategies, building and managing Google Search Ads campaigns, and executing independent campaign decisions.
• Proven experience with Google Business Profile management and local SEO execution.
• Google Search Ads individual certification is required.
• Technical proficiency in Google Ads (Advanced), Local Service Ads (Intermediate), Bing Ads (Intermediate), and Google Business Profile management (Intermediate).
• Experience with local citation management, review monitoring, and response strategies.
• Proficiency in conversion tracking setup using Google Tag Manager and WhatConverts.
• Familiarity with reporting tools such as Agency Analytics and project management tools like Monday.com and Slack.
• Basic knowledge of landing page builders such as Unbounce and Beaver Builder.

Preferred

• Nice-to-have skills include experience with Google Remarketing, Display Ads, Google Analytics certifications, and citation tools like BrightLocal.

Benefits

• Competitive salary package commensurate with experience.
• 401(k) retirement plan with company matching.
• Health insurance coverage to support your well-being.
• Paid time off for vacation, personal days, and holidays.
• Vision insurance to maintain eye health.
• Remote work flexibility with required home office setup.
• Opportunities for professional development and growth within a supportive team environment.