Responsibilities

• Own organic search.
• That means rankings, traffic, leads, and the kind of AI and LLM visibility that makes Rapid the name that comes up when a homeowner starts asking questions — on Google, on ChatGPT, on whatever comes next.
• You build the strategy. You execute it. You report on it clearly. And you're accountable for what the numbers say.
• No one will be handing you a task list or standing over your shoulder.
• What Winning Looks Like: Money pages are moving up in money positions — not just impressions, actual rankings that drive real traffic
• What Winning Looks Like: Organic traffic value is growing and attributable
• What Winning Looks Like: Technical, on-page, local, content, link building, and LLM visibility are all actively managed — nothing neglected
• What Winning Looks Like: Leadership always knows what's working, what's not, and what you're doing about it
• What Winning Looks Like: There's a documented plan at all times — what's done, what's in progress, and what's next. No one has to guess what you're working on
• What Winning Looks Like: The gap between Rapid and its competitors in search is widening
• The person who builds this from the ground up is the person who owns it as it scales.

Requirements

• Proven track record moving money pages — not impressions, not sessions, rankings and leads
• Fluent in GA4, Google Search Console, Ahrefs or Semrush — you know how to build a report that tells a story, not just exports a dashboard
• Strong technical SEO foundation — audits, crawlability, site architecture, Core Web Vitals — and you've actually fixed things, not just flagged them
• Real local SEO experience — GBP management, multi-location strategy, citation work, the stuff that matters in a service area market
• A clear point of view on content strategy — what ranks, why it ranks, and how to brief it so it doesn't get rebuilt
• Link building experience using approaches that still work
• You're already thinking about AI and LLM visibility as a distinct discipline — if your answer is "it's just SEO but more of the same," this isn't the role for you

Benefits

• Remote flexibility — what matters is results, not where you sit