SEO Specialist

Baton Rouge, LA (Hybrid)

$45K/yr – $55K/yrMid Level2+ years expFull time

Posted 3 days ago

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Job Summary

Own the design and execution of client SEO programs, oversee research, audits, content optimization, and cross‑functional collaboration to improve organic visibility, traffic, and conversions across a portfolio of agency clients.

Define goals and priorities for client portfolios
Conduct keyword and competitive research
Collaborate with writers, developers, and analysts to implement recommendations

Job Description

Responsibilities

Develop and execute SEO strategies aligned with each client’s business objectives, audience, industry, and competitive landscape
Define SEO goals, priorities, requirements, tasks, timelines, and resources for a portfolio of agency clients
Conduct keyword, topic, audience, competitor, and search-intent research
Perform technical, on-page, content, local, and off-site SEO audits
Identify opportunities to improve organic visibility, website traffic, engagement, conversions, and search presence
Optimize website pages, landing pages, blog posts, digital press releases, metadata, internal linking, and other digital content
Develop content recommendations, briefs, and priorities based on search demand, client goals, and competitive research
Collaborate with writers, designers, developers, account managers, and other digital specialists to implement SEO recommendations
Monitor website performance and search visibility using analytics, search performance, ranking, and reporting platforms
Prepare recurring reports that clearly explain performance, trends, insights, completed work, and recommended next steps

Requirements

Two or more years of professional SEO, organic search, digital content, or closely related experience preferred
Working knowledge of on-page, technical, content, local, and off-site SEO principles
Experience conducting keyword research, SEO audits, competitive research, and content optimization
Experience using website analytics and search performance platforms, such as Google Analytics and Google Search Console
Ability to work across different websites, content management systems, and digital platforms
Strong writing, editing, proofreading, and research skills
Ability to interpret data, identify meaningful trends, and translate findings into practical recommendations
Strong organizational, project-management, and problem-solving skills
Excellent attention to detail and the ability to manage competing priorities
Clear, professional communication and collaboration skills

Preferred

Experience in an advertising agency or with multiple simultaneous client accounts is a plus
Experience with local SEO, structured data, website platforms, SEO tools, or content strategy is a plus
A degree in marketing, communications, English, business, or a related field is helpful but not required when supported by relevant experience

The Moran Group

For 40 years, The Moran Group has dedicated itself to exceeding what an advertising agency should deliver. We serve clients in the Automotive, Healthcare, Retail, and Multi-location industries. As thought leaders, our commitment to innovation rises above industry standards. We meet these standards by using revolutionary technology to track metrics and optimize results, and we'd love to demonstrate that expertise to you. We take a customer-centric approach to elevate your marketing. Whether it's crafting custom-tailored marketing strategies to expand your business, ensuring market dominance, or having a team of dedicated professionals you can rely on, The Moran Group exceeds the conventional role of an advertising agency. We offer customized marketing plans that address each client's objectives using a dynamic media blend across traditional and digital channels. Our teams build a cohesive strategy to maximize your budget while increasing visibility to reach your ideal customer.

Founded in 1984

Baton Rouge, Louisiana, USA

106 employees (48 in marketing)

www.themorangroup.com