SEO Specialist

Tempe, AZ (Unknown)

$50K/yr – $55K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Lead external communications and public image efforts by shaping media relations, event storytelling, and multi-channel outreach to local communities and industry audiences.

  • Media & Public Relations: Build relationships with media, craft external pieces, and guide press outreach.
  • Events & Public Engagement: Plan speaking engagements, facility tours, and civic outreach to broaden visibility.
  • Content & Channel Management: Prepare external posts for LinkedIn, industry forums, newsletters, and social channels to support public messaging.

Job Description

Responsibilities

  • Promotes the organization's public image through interactions with business, industry, and local leaders.
  • Schedules public events such as speaking engagements and facilities tours.
  • Writes, reviews, and/or distributes press releases and other public-facing communication pieces.
  • Prepares and posts external, public-facing communication for social media and other online platforms such as LinkedIn, Twitter, Facebook, and industry forums.
  • Prepares and distributes public outreach mailings such as holiday cards, magazines, brochures, newsletters, and similar efforts.
  • Develops and maintains positive professional relationships with members of the media and with local civic organizations.
  • Performs other duties as assigned.

Requirements

  • Excellent verbal and written communication skills with a proven ability to write in a journalistic style that is customary for external publications.
  • Excellent interpersonal and collaboration skills.
  • Excellent organizational skills and attention to detail.
  • Excellent time management skills with a proven ability to meet deadlines.
  • Proficient with Microsoft Office Suite or related software.
  • Must be at least 21 years of age and able to obtain/maintain a New Jersey cannabis license.
  • An associate's degree in Public Relations, Communications, Journalism, Marketing, or a related field is required.
Mint Cannabis logo

Mint Cannabis

Mint Cannabis has grown into a significant multi-state operator in the cannabis industry, with roots in Arizona. Here's our story:Founding and Growth: Mint Cannabis was founded in Arizona in 2016 by Raul Molina and Eivan Shahara. The parent company, Brightroot Inc., was also established in 2016. Mint Cannabis started as a patient-centric medical marijuana dispensary, focusing on serving qualifying patients in the Phoenix metropolitan area. The company quickly expanded, opening its first commercial indoor medical marijuana cultivation facility and its second dispensary in Arizona in 2018.Innovation and Expansion: Mint Cannabis has been recognized for its innovation within the cannabis industry. The company has launched several "firsts," including the nation's first cannabis kitchen in 2018, a high-tech grow facility in 2019, and the first drive-thru dispensary service in Arizona in 2020. They also introduced online ordering in 2021 and a shuttle service in 2022. Mint Cannabis has grown beyond Arizona, with operations in states like Michigan, Massachusetts, and Missouri. The company's headquarters is located in Guadalupe, Arizona, and features a large flagship store.Acquisitions: Mint Cannabis has also expanded through acquisition, such as its purchase of MedMen's Arizona operations.Offerings and Recognition: Mint Cannabis serves both medical cardholders and adult-use customers. They provide a wide range of cannabis products, including flower, concentrates, edibles, and wellness products. The company has received recognition, including being named "Most Innovative Medical Cannabis Dispensary" by the International Commercial Cannabis Awards.Community and Values: Mint Cannabis emphasizes customer experience, product knowledge, and community engagement.

Founded in 2016
Tempe, Arizona, USA
106 employees (5 in marketing)

Traffic Signals

Monthly Visitors
51.3K
Traffic Source Mix
Search
40.2%
Direct
51%
Referral
6.8%
Social
1.3%
Paid
0.5%

Headcount Trend

Current headcount: ~106

Marketing Team

Marketing Team Size
3 (3% of company)
Median Career Experience
11 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
4

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