Responsibilities

• Conduct comprehensive technical SEO audits of GM websites and experiences, identifying issues related to crawlability, indexability, site speed, mobile usability, structured data, and international SEO.
• Partner with development and engineering teams to prioritize and implement technical SEO recommendations (e.g., HTML, CSS, JavaScript optimization, XML sitemaps, robots.txt, canonicalization, hreflang).
• Monitor and troubleshoot technical SEO issues, including server errors, broken links, and rendering problems that may impact organic visibility and user experience.
• Track, analyze, and report on key SEO performance metrics (organic traffic, rankings, conversions, engagement) using tools such as Google Search Console, Google Analytics, Adobe Analytics, SEMrush, Ahrefs, Screaming Frog, and DeepCrawl.
• Develop and maintain SEO dashboards and recurring reports to communicate performance, insights, and opportunities to stakeholders across multiple departments.
• Conduct in-depth keyword research and competitive analysis to identify new opportunities for organic growth and inform on-page and technical optimization strategies.
• Provide SEO best practices and strategic guidance for new website content, site refreshes, and ongoing content optimization, including collaboration on page templates so SEO requirements are baked into development cycles.
• Collaborate effectively with product, development, UX/UI, content, and marketing teams to ensure SEO is integrated throughout the digital product lifecycle.
• Work collaboratively with GM’s agency of record and other partners on prioritized SEO initiatives, including intake, refinement, and validation of recommendations.

Requirements

• Minimum 3 years of dedicated SEO experience , with a strong emphasis on technical SEO and performance analysis.
• Proven track record of driving measurable organic growth through technical implementations and data-driven strategies.
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices , including how they influence crawlability, indexability, and on-site experience.
• Expert proficiency with industry-standard SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, SEMrush, Ahrefs, Screaming Frog, DeepCrawl (or similar).
• Solid understanding of web technologies and programming languages (HTML, CSS, JavaScript) as they relate to SEO, with the ability to read and interpret code for SEO purposes.
• Strong analytical skills with the ability to interpret complex data sets, identify trends and anomalies, and translate findings into clear, actionable recommendations.
• Experience supporting website migrations, redesigns, and new site launches from an SEO perspective.
• Foundational understanding of content SEO principles , including keyword integration, content structure, and user intent.
• Excellent written and verbal communication skills, with the ability to explain complex SEO concepts to non-SEO stakeholders and influence decision-making.
• Proactive, self-starter mentality with the ability to work independently, manage multiple projects simultaneously, and follow through on SEO recommendations.

Preferred

• Experience working in a large, complex enterprise environment with multiple brands and stakeholder groups.
• Experience with various Content Management Systems (CMS) and their SEO implications.
• Knowledge of server-side vs. client-side rendering and how each approach affects SEO.
• Familiarity with testing and conversion rate optimization (CRO) principles, including use of A/B testing or experimentation frameworks to validate SEO hypotheses.
• Prior experience partnering with agencies and third-party vendors on SEO projects and tools.

Benefits

• From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.