Responsibilities

• Develop and execute a referral strategy to increase traffic from third-party sites, apps, and aggregators including Google, Reddit, Quora, SmartNews, Apple News, and other referral platforms.
• Collaborate with audience engagement, editorial, and social teams to optimize digital content for referral platforms and establish link-sharing best practices.
• Monitor referral traffic performance to provide actionable insights that can expand overall reach and click-through-rate on digital content.
• Develop a reporting framework to share key wins and areas for growth with editorial stakeholders and referral partners.
• Work with product team members to test technical solutions that can improve referral performance.
• Sports is a 24/7 business, night and weekend work will be regular and required.

Requirements

• Minimum 5 years of experience in audience development, with a proven track record in SEO strategies for the AI age.
• Experience working with news aggregators, syndication systems, and other third-party referral platforms to grow on-platform traffic.
• Experience with analytics platforms such as Google Search Console, Adobe Analytics, Chartbeat/Parse.ly, and others.
• Skilled in written and verbal communication and relationship building.
• Experience in pinpointing traffic trends within analytics dashboards.
• Comfortable working in a fast-paced, data-driven news environment.
• Excellent editorial judgment across different types of content (e.g., breaking news, features, explainers, investigations).
• Bachelor's degree in journalism, digital marketing, or another related field.

Preferred

• Genuine passion for sports and eagerness to expand knowledge of the digital media landscape.