SEO Manager at Smile Doctors | Dallas, TX

Smile Doctors

SEO Manager

Dallas, TX (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive enterprise and local SEO strategy across Smile Doctors’ multi-location clinics to boost bookings and revenue.

Own the enterprise and local SEO roadmap and optimization across hundreds of clinics.
Must-have: Five+ years in SEO with enterprise/local experience and strong technical skills.
Standout: Cross-functional CRO and agency-management to deliver revenue impact.

Job Description

Responsibilities

Design and lead the enterprise SEO roadmap across hundreds of clinic websites and digital properties
Develop scalable local SEO strategies to win in competitive, same-zip-code markets
Align keyword strategy with high-intent, revenue-driving patient acquisition goals
Partner with Paid Media and CRM to ensure cohesive full-funnel performance
Own conversion rate performance for organic sessions (bookings, form submissions, calls)
Identify drop-off points across key patient journeys and prioritize optimization efforts
Partner with Web, UX, and Engineering teams to implement CRO tests and enhancements
Develop and manage an organic testing roadmap (e.g., landing pages, treatment pages, local pages)
Ensure SEO traffic growth translates into measurable booking and revenue increases
Monitor and optimize Core Web Vitals and UX signals that influence both rankings and conversions

Requirements

Bachelor’s degree in Marketing, Business, Analytics, or a related field required
Five (5) years of experience in SEO strategy, organic growth, or digital marketing performance required; healthcare, multi-location, or franchise environments preferred
Experience working on technical SEO implementations and site architecture improvements required
Experience managing external SEO agencies required
Advanced knowledge of SEO strategy, technical SEO, site architecture, and search performance optimization
Strong proficiency with SEO and analytics platforms such as Google Analytics (GA4), Google Search Console, Google Tag Manager, SEMrush, Ahrefs, or similar tools
Strong understanding of conversion rate optimization principles and testing methodologies
Basic knowledge of multi-location SEO and local search ranking factor

Preferred

Benefits

Competitive salary
Medical, dental, vision and life insurance
Short and long-term disability coverage
401(k) plan
3 weeks paid time off in your first year + paid holidays
Discounts on braces and clear aligners for you and your family members

Smile Doctors

3.2 Glassdoor

Smile Doctors, LLC, is the largest ortho-focused dental support organization (OSO) in the U.S. As the fastest-growing network of leading orthodontists with more than 550 convenient locations in 36 states, Smile Doctors has a rich history of developing and growing affiliated practices by providing tools and technology that allow orthodontists to focus entirely on patient care. Smile Doctors is the largest network of Diamond Plus Invisalign® providers and its affiliated orthodontists are proud members of the American Association of Orthodontists, and American Dental Association, and host for the Lecture Center for Orthodontic Excellence. Smile Doctors’ mission is to create confident smiles that inspire the best in patients, each other, and the communities they serve.Smile Doctors-affiliated practices are committed to providing affordable, all-inclusive orthodontic treatment to patients. Smile Doctors’ patient-forward approach and team collaboration result in beautiful, confident smiles and genuine, unforgettable experiences.For more information, please visit: www.smiledoctorspartners.com.

Founded in 2015

Dallas, Texas, USA

935 employees (81 in marketing)

www.smiledoctors.com

42% recommend to a friend

39% CEO approval