Responsibilities

• Be the team's go-to person on AI-driven search, staying ahead of developments in AI Overviews, Generative Engine Optimization (GEO), LLM-powered results, and how these surfaces affect T-Mobile's visibility.
• Monitor how T-Mobile appears across AI search, tracking citation patterns, AI-generated results, and LLM outputs, and identifying what's driving visibility for T-Mobile and its competitors – and where there is opportunity to expand.
• Connect AI visibility signals to broader organic and paid search performance, giving the team a complete view of how T-Mobile shows up across the full search landscape.
• Identify emerging AI search opportunities and help the team understand how SEO and paid search efforts can be optimized for AI surfaces.
• Help build and maintain the Search program's performance reporting across organic, paid, and AI channels, ensuring the team works from a single, accurate, and consistent view of how search is performing.
• Help maintain the shared measurement framework that keeps organic and paid search aligned on definitions, metrics, and how performance is communicated across the program.
• Partner with data and analytics teams to translate the Search team's business needs into clear requirements for the reports and dashboards the program depends on, ensuring outputs are accurate and useful.
• Track competitive search performance, market demand, and SERP dynamics across T-Mobile's key business lines, surfacing the shifts that should inform strategy and performance reporting.
• Synthesize data from across organic, paid, and AI search into clear, connected analysis the program and its stakeholders can act on.
• Help build performance narratives the Search Lead shares with leadership, simplifying what's happening, why it matters, and what the team should do about it.