SEO Manager [Richmond, VA]

Virginia, IL (Hybrid)

$70K/yr – $77K/yrMid Level3+ years expSalaried Ft

Posted 3 weeks ago

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Job Summary

Own the client-facing SEO strategy and growth program, balancing strategic advisory with hands-on execution across AI-augmented data, audits, and reporting to drive retention and upsell opportunities.

  • Client Strategy & Relationships: Build and sustain deep senior-level relationships, lead meetings, and translate complex data into actionable insights for diverse stakeholders.
  • AI-Enhanced Delivery: Apply AI tools to speed data analysis, content audits, and strategy development while safeguarding accuracy and client outcomes.

Job Description

Responsibilities

  • Develop strategies and tactics that support client goals and drive strong organic marketing performance
  • Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
  • Leverage AI-driven tools to accelerate data analysis, content auditing, and strategy development while maintaining high standards for accuracy
  • Implement and test new capabilities to enable client growth
  • Aid in the training of new hires on basic and standard concepts relating to SEO and GEO
  • Identify opportunities to integrate AI into existing SEO workflows to improve team-wide efficiency.
  • Provide support for client services deliverables during the sales process for upsells and new business
  • All responsibilities are performed with a high degree of autonomy and occasional supervision from SEO management on higher-complexity issues.
  • Client communication and relationships
  • - Develop strong relationships with clients and senior stakeholders

Requirements

  • 3+ years of demonstrated agency experience with mid-to-enterprise level clients
  • Building strong relationships
  • Identifying, projecting, setting, and hitting client KPI goals
  • Prioritizing workload with minimal support to meet deadlines
  • Creating insightful, actionable, and accurate insights for client strategies and reports with minimal support
  • Presenting data and insights in a way that is logical, clear, and actionable with minimal support
  • Creating effective meeting agendas and leading client meetings with minimal support
  • Delivering core training, as needed
  • Proven track record of managing a full client workload consisting of medium-complexity clients and some high-complexity clients. Demonstrated ability to temporarily take on additional work during crunch periods
  • Familiarity with AI-native search engines and LLM-based research tools (e.g., Perplexity, Gemini, Claude, or ChatGPT)

Preferred

Benefits

  • Competitive salaries
  • 25 days PTO, 5 days STO, 12 Holidays
  • Hybrid workspace for Richmonders (only Mondays are required)
  • 3 months fully paid Parental Leave
  • 8 hours o f paid volunteer time per quarter
  • 401k with 3% non-elective contributions
  • A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
  • Life insurance, short-term, and long-term disability
  • Profit sharing
  • 2x a year company-wide meetup in Richmond, VA
Workshop Digital logo

Workshop Digital

At Workshop Digital, we empower brands to achieve attainable growth through innovative and data-driven digital marketing strategies. Leveraging our expertise in PPC, SEO, Analytics, and Conversion Rate Optimization, we customize solutions that drive results for your business. What sets us apart is our commitment to our core values:- We are ethical: We do the right thing, always. - We are accountable: As an extension of your in-house marketing team, we educate you with clear, consistent communication and reporting.- We are transparent: You’ll always know what we’re doing. But we’re also honest about what we won’t do. We believe in open communication, ensuring you're informed at every step of the way. - We are eager to learn and willing to be wrong: We enjoy a challenge and encourage our team to take risks. But we admit when we’re wrong. It’s how we grow.- We are passionate about our work. We geek out on digital marketing and analytics because we love what we do. - We go the extra mile for our clients: We prefer to make this idea measurable.We’re committed to fostering true partnerships and doing right for our clients.Since 2007, we've been trusted by top brands of all sizes, from small businesses to enterprise businesses. Our passion lies in building strong partnerships and delivering customized marketing strategies that impact your business's bottom line.Ready to Make an Impact?Join a passionate team dedicated to driving success. See our career opportunities here: https://www.workshopdigital.com/careers/

Founded in 2015
Richmond, Virginia, USA
35 employees (20 in marketing)

Traffic Signals

Monthly Visitors
13K
Traffic Source Mix
Search
43.6%
Direct
40%
Referral
9.3%
Social
5.6%
Paid
1%

Headcount Trend

Current headcount: ~35

Marketing Team

Marketing Team Size
19 (54% of company)
Median Career Experience
12 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
3