Responsibilities

• Manage external SEO agencies supporting portfolio websites, including attending recurring meetings, reviewing deliverables, and providing structured feedback.
• Ensure agency strategies and execution align with Map Communications' revenue goals and marketing priorities.
• Track agency progress against defined initiatives and timelines.
• Consolidate agency outputs into clear summaries and performance updates.
• Develop, execute, and refine SEO strategies to improve organic rankings, traffic, and conversions across multiple brand websites.
• Prioritize SEO initiatives based on enterprise impact and growth opportunities.
• Conduct regular site audits to identify technical and on-page SEO issues.
• Partner with internal web and marketing teams to implement and validate improvements across the portfolio.
• Identify and address technical SEO issues including crawlability, indexation, site structure, redirects, page performance, and schema.
• Optimize on-page elements such as metadata, internal linking, heading structure, and content formatting.
• Ensure SEO best practices are incorporated into site updates, launches, and ongoing maintenance.
• Audit existing content and site infrastructure for AI and answer-engine discoverability.
• Optimize content and structure to improve machine readability, semantic clarity, and entity relationships.
• Partner with web development teams to support AI-oriented crawlability strategies, including structured data, semantic markup, and sitemap optimization.
• Conduct keyword research to identify new search priorities.

Requirements

• SEO experience in B2B SaaS.
• Proven track record in developing and executing large-scale SEO strategies.
• Deep understanding of technical SEO optimizations with a clear track record of driving growth.
• Excellent analytical skills.
• Outstanding communication and interpersonal skills to effectively convey complex SEO strategies to stakeholders at all levels.