Build and own the SEO strategy for client accounts, balancing local, technical, content, and emerging AI search to drive measurable leads and revenue.

• Responsibilities: Develop and own the SEO strategy for each client account, integrating local SEO, technical SEO, content recommendations, and emerging AEO/AI search opportunities
• Responsibilities: Translate client business goals into measurable SEO objectives and quarterly roadmaps
• Responsibilities: Partner with the Marketing Strategist to ensure SEO strategy aligns with broader marketing plans
• Responsibilities: Stay current with algorithm updates, AI search developments, and tree-care-industry-specific local search trends
• Responsibilities: Carry a portfolio of approximately 5–10 client accounts directly (size varies by complexity); execute the same scope of work expected of the SEO Specialist for these accounts
• Responsibilities: Conduct local SEO and technical SEO audits, GBP optimizations, citation cleanup, on-page recommendations, and reporting for assigned accounts
• Responsibilities: Take the most complex, highest-value, or most-at-risk accounts as a priority
• Responsibilities: Use direct execution experience to inform team standards, SOPs, and training
• Responsibilities: Manage the SEO Specialist and SEO Assistant: assign work, set priorities, review deliverables, and provide coaching and feedback
• Responsibilities: Establish and maintain QA standards for all SEO deliverables across the team

• Requirements: 5+ years of hands-on SEO experience with at least 2 years managing or mentoring SEO team members. Must be able to do the work, not just direct it. Agency experience strongly preferred. Tree care, home services, or other local-service-business industry experience is a significant plus.
• Requirements: Local SEO strategy and implementation: Advanced
• Requirements: Google Business Profile management at scale (multi-location): Advanced
• Requirements: Technical SEO fundamentals (site architecture, indexation, schema, Core Web Vitals): Advanced
• Requirements: AEO / AI search optimization (Google AI Overviews, ChatGPT, Perplexity): Intermediate–Advanced
• Requirements: Google Analytics (GA4): Advanced
• Requirements: Google Search Console: Advanced
• Requirements: Google Tag Manager: Intermediate
• Requirements: Looker Studio / Data Studio: Intermediate
• Requirements: Citation and review management tools (BrightLocal or equivalent): Advanced