Responsibilities

• Develop and execute a comprehensive organic discovery strategy optimized for AI search engines, LLMs, answer engines, and traditional search engines.
• Strengthen Appian’s off-site brand authority through contextual citations, high-quality mentions, backlinks, and strategic third-party visibility.
• Monitor and optimize Appian’s brand presence across partner networks, B2B directories, community platforms, and other high-value third-party ecosystems.
• Stay ahead of emerging search trends, algorithm changes, AI search behavior, and generative discovery developments to continuously evolve Appian’s organic visibility strategy.
• Partner with Strategic Communications and Public Relations teams to maximize the search value of editorials, press releases, executive thought leadership, and earned media.
• Support backlink acquisition, brand citation quality, and referral conversion opportunities across external publications and market reports.
• Monitor external content to ensure Appian’s brand references are accurate, optimized, and discoverable by search engines and AI-driven platforms.
• Identify high-authority third-party websites, digital publications, and executive profiling opportunities that support Appian’s organic discovery goals.
• Lead the organic search strategy for YouTube, including video optimization, metadata, descriptions, playlists, and channel architecture.
• Improve Appian’s visibility and authority across relevant communities and forums, including Appian Community, Reddit, Quora, and other buyer research environments.

Requirements

• 5+ years of experience in SEO, Digital PR, organic growth, or digital marketing, preferably within a B2B technology or SaaS environment.
• Proven experience developing organic strategies across both owned and third-party digital channels.
• Strong understanding of modern SEO principles, semantic search, schema markup, contextual citations, and AI-driven search behavior.
• Familiarity with Generative Engine Optimization and Answer Engine Optimization concepts, including how LLMs and AI search engines aggregate third-party data and citations.
• Hands-on experience optimizing non-traditional search environments such as YouTube, Reddit, owned communities, Quora, B2B directories, analyst platforms, and digital publication networks.
• Strong analytical skills with experience using SEO, visibility, analytics, and reporting tools to measure impact and guide strategy.
• Excellent communication and collaboration skills, with the ability to build consensus across PR, brand, partner marketing, content, web, and demand generation teams.
• Highly curious, proactive, and comfortable operating in a rapidly evolving search and digital discovery landscape.
• Bachelor’s degree in Marketing, Communications, Information Technology, or a related field.

Preferred

• Experience in enterprise software, SaaS, or B2B technology marketing.
• Experience working with platforms such as G2, Gartner Peer Insights, YouTube, Reddit, Quora, Appian Community, and partner marketplaces.
• Familiarity with backlink analysis, digital PR strategy, referral analytics, and brand authority measurement.
• Experience partnering with communications, analyst relations, and executive thought leadership teams.
• Experience building reporting frameworks that connect organic visibility, referral traffic, and off-site brand authority to broader marketing outcomes.

Benefits

• Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more.