Responsibilities

• Develop and implement a modern search optimization strategy to improve visibility and rankings for online programs across search engines.
• Support efforts to standardize digital performance reporting across colleges while streamlining operations by reducing duplicative SEO contracts campus-wide.
• Optimize site structure, metadata, and content for usability, accessibility, and SEO performance for Illinois Online website.
• Collaborate with campus web support and IT partners to ensure proper implementation of SEO best practices.
• Monitor search performance trends and recommend content and structural improvements based on analytics.
• Provide SEO consultations for designated departments or programs as directed by the Office of the Provost.
• Coordinate with other StratCom colleagues on Illinois Online content creation and optimization across web and social media channels.
• Collaborate with StratCom team members and colleges to develop targeted digital marketing campaigns that drive awareness and conversions for online offerings.
• Cultivate content-led SEO by identifying gaps in the prospective student journey (e.g., tuition info, career outcomes).
• Support storytelling efforts by showcasing faculty innovation, student success, and program impact through optimized content.

Requirements

• Bachelor’s degree in marketing, business administration, communications, public relations, or a closely related field.
• Two (2) years (24 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
• Demonstrated experience with web analytics platforms(such as Google Analytics (GA4), Search Console, Tag Manager, etc.).
• Demonstrated experience with search engine optimization (SEO) platforms/tools (such as SEMrush, BrightEdge, or Ahrefs).

Preferred

• Experience in higher education, online program marketing, or recruitment-focused campaigns.
• Familiarity with university marketing processes, brand governance, and data privacy policies.
• Experience with CRM or marketing automation systems (e.g., Slate, Salesforce, or HubSpot).
• Experience generating analytics reports and dashboards.
• Google Analytics or SEO certification.
• Basic understanding of accessibility standards (WCAG) and digital best practices.

Benefits

• This position is intended to be eligible for benefits. This includes Health, Dental, Vision, Life Insurance, a Retirement Plan, Paid time Off, and Tuition waivers for employees and dependents.