Own and evolve the SEO copy system across blog, product, and on-site experiences to capture AI-generated answer visibility and non-branded search, while aligning voice across channels and retailers.

• Blog & AI visibility: Write SEO-optimized content targeting non-branded search and building topical authority across core content categories.
• Keyword discovery: Lead and support research to identify emerging keyword opportunities, shifting search intent, and untapped content territories.
• AI answer optimization: Craft content structured for AI visibility (AI Overviews, Perplexity, ChatGPT) applying AEO and GEO best practices.
• On-site optimization: Develop and optimize title tags, meta descriptions, H-tags, and on-page copy across the site.
• Internal linking: Support content architecture through intentional internal linking in every piece you write.
• Content refresh: Refresh and re-optimize existing content based on performance data and evolving search intent.
• Content audits: Conduct routine audits to identify optimization opportunities, gaps, and refresh or consolidation needs.
• Product & on-site copy: Write product descriptions, collection page copy, and category-level editorial copy for comfrt.com.
• Meta & accessibility: Write and optimize meta descriptions, title tags, alt text, and custom metafields to support SEO and accessibility.
• Platform-specific listings: Develop SEO-optimized product listings for Amazon, TikTok Shop, and other retail partners, adapting copy to constraints and search behavior.

• Cross-channel copy support: Partner with paid, social, email, and retention teams to ensure copy aligns with organic content and brand voice across channels.
• Brand voice: Contribute to cross-channel messaging framework ensuring consistency from search to social to site.
• Partnership copy: Support external partnerships with SEO copy and content briefs as needed.

• Performance tracking: Track content performance using core SEO KPIs and inform ongoing copy decisions.
• Tools & insights: Use Ahrefs, Google Search Console, Profound to inform strategy and measure results.
• Content planning: Contribute to briefs, editorial calendars, and planning as needed.

• Product & on-site copy (repeat): Write product descriptions, collection page copy, and category-level editorial copy for comfrt.com.
• On-site elements: Optimize meta descriptions, title tags, alt text, and custom metafields to support SEO and accessibility.
• International localization: Adapt and localize copy for international markets while maintaining brand voice.

• Amazon & retail copy: Develop SEO-optimized product listings for Amazon and other retail partners, adapting copy to platform constraints.
• Launch copy: Create compelling, keyword-informed copy for new product launches, seasonal campaigns, and collection drops.
• Conversion collaboration: Work with ecommerce to improve on-site copy for conversion alongside SEO.

• International consistency: Ensure regional relevance and brand voice consistency across markets.

• Discipline & workflows: Maintain organized brief-to-publish workflows and meet deadlines consistently.

• Editorial briefs: Contribute to content briefs, editorial calendars, and planning when needed.

• Platform alignment: Align on voice execution, maintain consistency, and test copy before live across channels.

• External partnerships: Manage day-to-day communication with outside collaborators for SEO copy needs.

• Performance reviews: Review content performance with stakeholders and adjust priorities as needed.

• Quality & standards: Ensure copy adheres to brand voice and SEO best practices across all assets.

• Compliance & accessibility: Ensure accessibility standards are reflected in on-site copy and metadata.