Responsibilities

• Refine AI-generated content for aesthetic practices across web, social, PPC, and traditional channels, transforming drafts into engaging, patient-focused copy that informs and converts
• Conduct keyword research and competitive analysis for multiple practice clients to identify content opportunities and optimize existing assets for local and national search
• Partner with cross-functional teams (design, paid media, social) to provide strategic copywriting guidance and SEO best practices tailored to each practice's market
• Support the SEO Team Lead in developing client content strategies, identifying optimization opportunities, and implementing editorial standards across all accounts
• Monitor content performance metrics for client websites and recommend data-driven improvements to boost rankings, patient inquiries, and appointments
• Maintain brand voice consistency for each practice while adapting tone and style for different treatments, audiences, and platforms
• Write descriptive and directive LLM prompts for various projects within the marketing organization
• Stay current on aesthetic industry trends and regulations to ensure all content is accurate, compliant, and competitive
• Strategy & Planning: Develop and execute a comprehensive content calendar aligned with SEO goals, product launches, and brand narrative.
• Content Creation: Write, edit, and proofread high-quality blog posts, whitepapers, and landing page copy that adheres to E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles.

Requirements

• 7+ years of professional copywriting or copy editing experience, with at least 4 years focused on SEO-driven content
• Proven track record of improving organic search rankings and traffic through content optimization, ideally for multi-client accounts
• Hands-on experience with keyword research tools like SEMRush & AI-driven tools for content creation
• Portfolio demonstrating versatility across web copy, social media, PPC ads, and long-form content
• Strong understanding of technical SEO fundamentals (metadata, schema markup, internal linking, local SEO, etc.)
• Experience editing AI-generated content with a critical eye for accuracy, tone, and brand alignment
• Ability to juggle multiple client accounts and deadlines without sacrificing quality
• Self-motivated, proactive, and comfortable taking initiative without constant direction
• Excellent communication skills and ability to provide constructive feedback to diverse teams
• Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent experience)

Preferred

• Experience writing for healthcare, medical aesthetics, or beauty industries
• Familiarity with medical marketing compliance and regulations
• Experience with content management systems (WordPress, Webflow, etc.)
• Knowledge of analytics platforms (Google Analytics, Search Console)
• Background in an agency or multi-client environment

Benefits

• Healthcare coverage for you and your family
• Paid time off (PTO) and paid holidays
• Fully remote work environment with flexible schedules
• Collaborative and thriving team culture guided by Adoreal’s core values