Responsibilities

• Point of escalation across assigned brands, creatively problem-solving to address client needs, questions, and site performance challenges with dependable solutions
• Build trusting relationships with client, partner agency, and internal team counterparts, viewed as strategic SEO expert
• Improve client understanding of SEO capability, value, process, dependencies, and obstacles to success by educating on SEO fundamentals, the channel’s role in the marketing mix, and how it contributes to brand goals
• Demonstrate proactivity, take initiative, ownership, and accountability for the team’s work
• Establish areas of focus, identify tactical knowledge gaps and create resources to drive efficiency of workflow and elevate deliverable quality
• Foster a culture of transparency, comradery and accomplishment within their team
• Monitor performance across key accounts and sites with ongoing reviews, drive adoption of tactical best-practice optimization, see opportunities to innovate
• Facilitate cross-departmental collaboration by working with team members to craft holistic plans, optimizations, and reports
• Contribute to business scoping, deliverable tracking, resource management, and other financial and operational business aspects
• Lead annual reviews, hold career-centric 1:1s and Catch-Ups with Supervisors, supporting dialogue with Associates and Sr. Associates

Requirements

• Advanced knowledge of SEO content and technical ranking signals and factors
• Advanced knowledge of SEO content and technical standard processes for optimization
• Advanced knowledge of SEO performance monitoring tools (GA4, Adobe, GSC, rank tracking tools)
• In-depth knowledge of media categories (planning, Paid Search, Paid Social, Programmatic)
• Ongoing awareness and understanding of search industry and landscape, trends, search engine result page and algorithm updates
• Strong team leadership and management experience with advanced organizational skills
• Proficient project management skills, time management skills, and experience with project delegation
• Ability to problem solve and provide alternative solutions
• Experienced in finding new ways to evolve strategic SEO approach and processes
• Ability to multi-task and manage time, demonstrating personal organization and meeting deadlines while

Preferred

• Healthcare industry knowledge a plus

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.