Own the SEO support stack for client programs, turning keyword research, technical audits, and content briefs into measurable visibility gains across search engines while collaborating cross-functionally and testing GenAI-driven approaches.

• Understand clients’ organic growth and marketing objectives to support SEO strategy execution led by SEO Lead/Manager - as it relates to their products, industry and larger business goals.
• Conduct keyword research and thematic segmentation based on intent, themes and other actionable insights using first- and third-party data sources. This includes utilizing techniques around query-fan out methods, Generative AI and evolving search behaviors.
• Analyze search landscape to evaluate intent, competitors, and successful tactics for visibility across Google (Gemini), OpenAI, Anthropic, Perplexity, etc.
• Collaborate with team members on strategy development and execution planning - including cross-disciplinary teams.
• Map search behaviors to landing pages; audit client website for visibility against target keyword segments and determine which content should be optimized and where content needs to be created to address search needs.
• Perform technical performance assessments to identify optimization opportunities - such as, Page Experience, Accessibility, Rendering and how UX is presented to target audiences.
• Provide page-level recommendations and support development of briefs for content optimization and creation.
• Collaborate with client or agency copywriters to provide search insights, optimization requirements and growth opportunities.
• Audit client sites for technical issues impeding search visibility and provide recommended improvements to remedy issues.
• Eagerness to test and learn new approaches within the changing search landscape, such as advanced LLMs, GenAI and evolving platforms.