Responsibilities

• Keyword Research: Conducting thorough keyword research to identify relevant and high-traffic keywords to target for optimization efforts. This involves understanding the audience's search intent and how it aligns with the website's content and offerings.
• On-Page Optimization: Implementing on-page SEO strategies, such as optimizing title tags, meta descriptions, headers, and images, to improve page relevance and user experience. This also includes ensuring website content is high-quality, keyword-rich, and provides value to the target audience.
• Content Creation and Optimization: Assisting in the creation and optimization of content for the website, including blog posts, product descriptions, and other web pages. This involves ensuring content is optimized for both search engines and users, with appropriate use of keywords, readability, and engagement factors.
• Link Building: Supporting efforts to acquire high-quality backlinks from reputable websites to improve domain authority and search rankings. This may involve outreach, content promotion, and collaboration with influencers and content creators.
• Analytics and Reporting: Monitoring and analyzing SEO performance using tools like Google Analytics, Google Search Console, and other SEO software to track rankings, traffic, engagement metrics, and other key performance indicators (KPIs). Preparing reports to highlight successes, opportunities, and areas for improvement.
• SEO Strategy and Planning: Contributing to the development and execution of SEO strategies and campaigns in collaboration with the SEO team. This involves staying up-to-date with SEO trends and algorithm updates to adapt strategies accordingly.
• Collaboration: Working closely with other departments, such as content, marketing, and web development teams, to ensure SEO strategies are integrated and aligned with overall business goals.

Requirements

• 1+ year experience managing SEO campaigns and documented SEO understanding which includes: Basic Understanding of SEO Principles: A foundational knowledge of SEO tactics, including keyword research, on-page optimization, link building, and the ability to analyze performance metrics using tools like Google Analytics and Google Search Console.
• Content Optimization Skills: The ability to effectively optimize website content for both search engines and user experience, incorporating relevant keywords naturally while ensuring the content is engaging and valuable to the audience.
• Analytical and Problem-Solving Abilities: Strong analytical skills to interpret data and performance metrics, identify trends and issues, and implement solutions to improve SEO outcomes. This includes a willingness to continuously learn and adapt strategies based on search engine algorithm updates and industry best practices.

Benefits

• We pay for 75% of your Medical, Dental, Vision insurance for YOU and YOUR FAMILY.
• An opportunity to earn quarterly bonuses based on performance.
• UNLIMITED VACATION TIME - We encourage you to take time to recharge so you can be your best here at work.
• EDUCATION – Team member education and learning budget on courses, events and books.
• FUN – Company activities, outings, and retreats.
• INVESTMENTS – Simple IRA WITH a 3% Match.
• WORK STYLE – WFH or come to the office. The choice is yours!