SEO Analyst at Brady Corporation | Milwaukee, WI

SEO Analyst

Milwaukee, WI (On-site)

Salary Not AvailableEntry LevelFull time

Posted 2 months ago

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Job Summary

Own and scale organic search growth by crafting innovative tactics, leading keyword strategy, and aligning cross-functional teams to deliver crawl-friendly, high-visibility experiences that drive qualified traffic.

Growth Engine: Seek innovative ways to boost organic traffic and search visibility across Brady’s digital properties.
Keyword & On-Page: Drive target-keyword research, gap analysis, and metadata optimization to capture whitespace opportunities.

Job Description

Responsibilities

Create new innovative ways to drive organic traffic and search visibility
Create keyword research and maintain targets with up-to-date volumes and competition
Optimize on-page SEO: landing page and content article ideation, keyword gap analysis to take advantage of whitespace opportunity, metadata optimization and redirects
Work with technology teams to optimize site infrastructure for crawlers including schema markup, javascript crawlability and site speed/CWV
Collaborate with cross-functional business partners (Site Merchandising, Engineering, UX, Design and Product) to implement SEO best practices, and leverage cross-functional insights in planning and program development
Oversee backlinks by ensuring maximum coverage, identifying new opportunities and rectifying unlinked mentions
Dive into issues and incidents as they occur, perform ad hoc analyses as needed, and/or help escalate them to drive to resolution
Learn and be curious to stay on top of trends and best practices; stay up to date with SEO tactics to stay within search engine guidelines
Advocate for a seamless user experience for customers who are finding us through search

Brady Corporation

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001

Boston, Massachusetts, USA

2.2K employees (101 in marketing)

myjobs.adp.com/plymouthrock/cx/job-listing