Responsibilities

• Develop annual and quarterly SEO and AI Search roadmaps aligned with business objectives.
• Identify opportunities to improve rankings, AI visibility, local search performance, and organic lead generation.
• Partner with cross functional teams to align search initiatives with business priorities.
• Monitor industry trends, search algorithm updates, and emerging AI technologies to maintain a competitive advantage.
• Develop and publish a high volume of SEO- and AI-optimized content, including service pages, blogs, FAQs, and supporting website content, with an expected production pace of up to nine pieces per week.
• Identify content opportunities through keyword research, analytics, customer insights, and competitive analysis.
• Lead content production by coordinating internal resources, traditional SEO agencies, AI technology partners, and content distribution vendors.
• Leverage AI tools and agency partners to accelerate content production while maintaining editorial quality, brand consistency, and search performance.
• Continuously optimize existing content to improve rankings, conversions, and AI visibility.
• Oversee Google Business Profiles, Apple Maps, Bing Places, Yelp, Angi, BBB, Nextdoor, Yext, and other third-party lead platforms.
• Ensure services, promotions, seasonal offers, and business information are consistently represented across all digital properties.
• Maintain the master inventory of services and service areas by brand.
• Prioritize technical SEO initiatives, including indexing, structured data, internal linking, page speed, Core Web Vitals, and site architecture.
• Coordinate technical SEO priorities between development teams and agency partners.
• Support technical audits and implementation of recommended improvements.
• Develop dashboards and reporting that measure SEO, AI Search, content, listings, and overall organic performance.
• Monitor rankings, AI visibility, traffic, conversions, revenue, share of voice, and local search performance.
• Deliver monthly and quarterly reporting to General Managers and executive leadership.
• Present performance insights, recommendations, and roadmap updates that guide business decisions.
• Evaluate competitor websites, content strategies, AI visibility, local search performance, and organic rankings.