Responsibilities

• Develop high-level SEO strategy based on comprehensive analysis of site performance, the search landscape, audience and industry trends, and client business goals.
• SEO ownership of 10+ clients
• Lead strategic planning initiatives in partnership with client success managers and strategy leads, ensuring alignment with client business goals.
• Create comprehensive organic digital marketing strategies, incorporating multi-channel approaches (e.g., traditional search engines, social media, AI platforms, third-party websites) to drive organic growth.
• Oversee traditional SEO strategies to improve visibility on Google and other traditional search engines, with a strong focus on both local and broad-based search.
• Conduct regular keyword research, direct on-page optimization elements, and monitor algorithm updates to ensure continuous SEO improvements.
• Identify and provide next steps to solve technical SEO challenges presented by an array of content management systems.
• Design and implement strategies to influence the output of large language model-based systems
• Identify and optimize for social search trends, particularly on platforms like TikTok and Instagram

Requirements

• Proven SEO and content strategy experience, with a strong background in developing and executing strategies.
• Deep understanding of SEO and how it contributes to achieving business goals.
• Experience conducting keyword research, technical optimizations and content strategy, to inform strategic decisions.
• Exceptional written and verbal communication skills, with experience delivering client-facing presentations, workshops, and pitches.
• Successful track record of collaborating with cross-functional teams, contributors, and stakeholders at various levels of seniority.
• Ability to manage multiple projects and priorities simultaneously, working independently with minimal direction.

Preferred

• Work in Minneapolis office 3 days per week
• Experience working in an agency setting is preferred.

Benefits

• Complimentary parking
• Health, dental, and vision insurance
• 401(k) with matching contributions from the Company
• Life insurance and Accidental Death & Dismemberment (AD&D) coverage
• Company-provided Short Term Disability insurance
• Long Term Disability coverage
• Paid Time Off
• Holiday pay, including Floating Holiday
• Flexible work schedules
• Commitment to Inclusion : Rocket55 is an equal opportunity employer and is dedicated to creating an inclusive work environment void of harassment and discrimination. Our goal at Rocket55 is to cultivate a culture where each team member feels appreciated, empowered, and motivated to pursue both personal and collective objectives. This commitment entails ensuring opportunity and accessibility for individuals of all backgrounds, including but not limited to race, ethnicity, age, marital status, gender, sexual orientation, gender identity, gender expression, religion, national origin, disabilities, political affiliation, and socioeconomic status.