Responsibilities

• Own core SEO performance: Drive technical health, crawlability, indexation, on-page optimization, and keyword strategy across the site.
• Run technical SEO audits: Regularly audit the site and partner with the Web Developer to fix issues (site speed, schema, structure) that affect both search and AI visibility.
• Protect the baseline: Maintain and grow organic search rankings and traffic as a reliable, compounding source of demand, not something we optimize once and forget.
• Own AEO strategy: Define and execute Legora's approach to answer engine optimization across ChatGPT, Perplexity, Claude, Gemini, and other AI-driven discovery surfaces.
• Optimize for citation, not just ranking: Structure content, schema markup, and page architecture so AI engines can easily parse, trust, and cite Legora as a source.
• Monitor AI visibility: Track how and where Legora appears in AI-generated answers, build reporting to measure share of voice versus both AI answers and traditional search, and identify content gaps.
• Partner cross-functionally: Work with the Web Developer on technical SEO/AEO foundations, and with content and product marketing to shape content that performs in search and answer engines alike.
• Support PR on AEO outreach: Partner with PR on the listicle and third-party platform placements that matter for AEO, PR owns the outreach, you bring the AEO insight on where to focus and what to pitch.
• Stay ahead of the curve: Continuously test and adapt as search and AI discovery evolve, applying disciplined SEO practice alongside the still-being-invented rules of AEO.

Requirements

• Proven, hands-on SEO experience: Solid, real-world grounding in technical, on-page, and content SEO (schema, site structure, content architecture), this is the foundation the rest of the role builds on, not a box to check.
• AEO/LLM curiosity: Hands-on experience or strong interest in how LLMs and AI answer engines retrieve, rank, and cite content, as an extension of strong SEO instincts, not a replacement for them.
• Data-driven: Comfortable building and reading reporting on organic and AI-driven visibility, and translating it into a content roadmap.
• Builder mindset: Energized by a genuinely new discipline with no established playbook; comfortable defining the approach as you go, while staying disciplined on SEO fundamentals.
• Strong written communication: You can write and brief content that is clear, structured, and citation-worthy, for both humans and machines.

Preferred

• AEO/LLM curiosity: Hands-on experience or strong interest in how LLMs and AI answer engines retrieve, rank, and cite content, as an extension of strong SEO instincts, not a replacement for them.
• Data-driven: Comfortable building and reading reporting on organic and AI-driven visibility, and translating it into a content roadmap.
• Builder mindset: Energized by a genuinely new discipline with no established playbook; comfortable defining the approach as you go, while staying disciplined on SEO fundamentals.
• Strong written communication: You can write and brief content that is clear, structured, and citation-worthy, for both humans and machines.

Benefits

• Global collaboration: Partner with teams and clients across Europe, APAC, and North America.
• Competitive package: Comprehensive salary, benefits, and tools for success.
• Meaningful work: Your efforts shape how thousands of lawyers use AI daily.
• In-person environment: Union Square office designed for ambitious builders and company provided lunch daily.
• Benefits & Perks: We invest in our people with a comprehensive, thoughtfully designed benefits package: Medical, Dental & Vision
• - Multiple medical plan options through Aetna and Kaiser Permanente
• - HSA or Healthcare FSA (based on plan selection)
• - Dental plans via MetLife
• - Vision plans via Vision Care
• Family Support