Responsibilities

• Use and develop AI-supported workflows and tools to create and update sales enablement tools like product demo scripts, sample courses, and walkthroughs to maximize engagement and conversion of leads, particularly mid-funnel and bottom-of-funnel contacts.
• Conceive of and execute internal marketing campaigns and sales trainings to foster engagement and execution from the sales team. Ensure sales partners are well equipped with information regarding new products, features, campaigns, promotions, and sustaining marketing efforts.
• Use and develop AI-supported workflows and tools create competitive battlecards, product messaging, sales tools, and playbooks for key market segments (i.e. community colleges).
• Ensure sales team clarity on discipline and course-specific product value, features, and pedagogical insights.
• Develop Support channel partners with go-to-market strategies and co-selling approaches.
• Deepen market awareness, trust, and affinity by cultivating relationships with instructors, department leads, and technology decision-makers.
• Elevate discipline and/or course brand presence through targeted, live and virtual events , workshops, conference experiences.
• Foster strategic collaboration via user groups, and peer networking sessions and learning groups.
• Monitor and analyze sales pipeline and marketing campaign activity to make recommendations and execute plans to address coverage gaps including advising on sales-led targeted campaigns and effective follow-up.
• Provide lead updates and tracking metrics to ensure qualified leads are being provided to the sales team and develop scalable, efficient tools for sales follow-up on leads.

Requirements

• Bachelor's Degree.
• Minimum of 3 years of Sales or Marketing experience.
• Strong written and communication skills including the ability to lead through influence rather than direct management.
• Team oriented with a positive can-do attitude, experienced working in a cross functional role with highly distributed teams.
• Ability to analyze and synthesize data to identify and clearly articulate pathway(s) to implement new objectives.
• Ability to work independently and create goals and vision in ambiguous or new situations.
• Ability to quickly identify and respond to market trends.
• Technically savvy - able to quickly attain deep knowledge of our products, solutions, and industries.
• Strong presentation skills.

Preferred

• 3-5 years of Sales or Product Training.
• Knowledge of PowerBI, Salesforce, and Gemini.
• Excellent communicator and cross-functional partner, great at building relationships.
• Experience with AI-supported marketing workflows, tools, and analytics.
• EdTech or Higher Ed Publishing experience.

Benefits

• Competitive pay and bonus plan
• Generous Health Benefits (Medical, Dental, Vision)
• Contributions to your 401k retirement account through Fidelity
• Generous paid time off, sick time, floating holidays, and paid holidays ( Spring Reset Day , Juneteenth, Indigenous People's Day, Election Day, and more !)
• Employee Assistance Program, Education Assistance Program
• 100% employer-paid life and AD&D insurance
• And much more!