Responsibilities

• Own the U.S. EC brand strategy and multi-year commercial roadmap; deliver an annual Brand Plan/AOP with clear objectives, KPIs, milestones, and investment choices aligned to franchise and corporate priorities.
• Define and evolve positioning, message platform, and customer value proposition; translate clinical and real-world evidence into differentiated, compliant claims and communications.
• Lead lifecycle planning and strategic scenario work (e.g., competitive response, biomarker-driven opportunities, combination strategies, line-of-therapy expansion opportunities, and treatment sequencing dynamics), partnering with cross-functional leaders to evaluate options and trade-offs.
• Lead biomarker strategy in partnership with Medical Affairs, Market Access, Diagnostics/External Partners, and Field teams, with attention to tumor testing workflows, education needs, and barriers to patient identification.
• Drive U.S. EC launch strategy and readiness from pivotal data readout through launch execution, defining launch milestones, critical path, and cross-functional workstreams including positioning, messaging, field readiness, access readiness, omnichannel activation, and patient support.
• Lead the U.S. EC Launch Team and governance cadence, driving timely decisions, risk and issue escalation, and integrated execution across Sales, Medical, Market Access/HEOR, Analytics, Regulatory, Legal/Compliance, and Commercial Operations to ensure an on-time, high-quality launch.
• Develop customer segmentation and targeting strategy across key stakeholders, including gynecologic oncologists, medical oncologists, academic cancer centers, community oncology practices, integrated delivery networks, and key accounts.
• Translate strategy into customer engagement plans, field execution priorities, promotional programs, and pull-through tools.
• Serve as senior marketing lead to Sales leadership and the field organization; ensure tight alignment on priorities, messaging, execution standards, and feedback loops.
• Maintain accountability for brand performance versus plan; establish operating rhythms and dashboards to monitor demand, share, customer engagement, and execution quality.