Senior/Associate Manager, Hershey's Brand Marketing at The Hershey Company | Pennsylvania, USA

The Hershey Company

Senior/Associate Manager, Hershey's Brand Marketing

Pennsylvania, USA (Remote)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Lead Hershey’s Brand Marketing initiatives with P&L accountability and cross‑functional leadership to commercialize innovation and campaigns.

Own or impact brand projects from concept to market, including media and activation.
Must-have: 3+ years in CPG marketing/brand/product in food and a related Bachelor's degree.
Standout: Cross-functional leadership across sales, media, design, and promotions with P&L awareness.

Job Description

Responsibilities

Developing and presenting recommendations to management
External and internal analytical assessments of the business environment, competitors, customers and market trends, and implications to their business
Overall business knowledge including P&L management and holistic general management approach
Demonstrated leadership skills to drive coordination with other functional areas
Leading cross-functional teams to commercialize innovation, promotions, design changes, media, etc.)
Partner with our Sales organization to develop sales communications
Strong verbal and written communicator to wide breadth of audiences
Learning agility

Requirements

Bachelors degree in marketing, strategy, or a related field
At least 3 years of progressive experience in marketing, brand management, or product management in the consumer-packaged goods industry, preferably in a food category

The Hershey Company

3.8 Glassdoor

The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. Hershey has approximately 20,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 70 brands around the world that drive more than $11 billion in annual revenues, including such beloved brands like HERSHEY'S, REESE'S, KIT KAT®, JOLLY RANCHER, ICE BREAKERS, SHAQ-A-LICIOUS, SKINNYPOP and DOT'S HOMESTYLE PRETZEL'S. For more than 130 years, Hershey has been committed to operating responsibly and supporting its people and communities. Hershey founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through access to education.

Hershey, Pennsylvania, USA

11K employees (926 in marketing)

www.thehersheycompany.com

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