Responsibilities

• Write compelling, emotionally resonant scripts for DRTV and CTV fundraising campaigns across a portfolio of nonprofit clients.
• Develop concepts, narratives, and messaging frameworks that align with each client’s fundraising goals and brand voice.
• Generate high volumes of script content quickly and accurately under tight production deadlines.
• Adapt scripts for multiple formats including long-form DRTV, short-form CTV, social and other video formats.
• Craft donor-facing messaging that motivates action while maintaining authenticity and mission alignment.
• Review and cull through large volumes of raw footage to identify the most compelling story moments, sound bites, and visuals.
• Develop story structures and editorial roadmaps from unscripted or documentary-style footage.
• Collaborate with editors and directors to shape footage into narratives that serve fundraising objectives.
• Identify and flag key testimonials, emotional beats, and footage gaps during pre-edit review
• Apply proven direct response and fundraising principles to all creative work: urgency, emotional triggers, clear calls to action, and donor motivation.

Requirements

• 7+ years of professional writing experience, with a significant focus on DRTV, CTV, or direct response video content. Brand experience is also valued.
• Proven ability to cull through raw footage and develop scripts or story outlines at a fast pace.
• Ability to concept creative that will require shooting new footage.
• Deep understanding of fundraising principles including direct response mechanics, donor psychology, urgency, and emotional storytelling.
• Strong portfolio of DRTV and CRV work that demonstrates range, craft, and fundraising effectiveness.
• Demonstrated ability to read and interpret campaign performance data and translate results into actionable creative improvements.
• Excellent collaboration and communication skills across creative, production, and account teams.
• Experience working within a nonprofit, fundraising agency, or direct response production environment preferred.

Preferred

• Brand experience is valued.

Benefits

• Join the largest marketing and fundraising company in North America, serving the nonprofit industry, where we prioritize innovation and professional growth.
• Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
• To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
• Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.