Senior Writer, Content at Walker Sands | Boston, MA | $84K/yr – $88K/yr

Walker Sands

Senior Writer, Content

Boston, MA (Hybrid)

$84K/yr – $88K/yrSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Lead B2B thought leadership and high-impact content for Walker Sands, shaping executive voice and guiding cross-functional content programs.

Must-have: 4+ years in B2B writing/PR/content with thought leadership focus
Standout: Portfolio with executive voice development and diverse formats (bylines, speeches, LinkedIn)
Collaborates with executives and cross-functional teams to align content with campaigns

Job Description

Responsibilities

Drive Executive & Brand Thought Leadership: Help evolve and execute Walker Sands’ approach to executive and brand thought leadership across accounts
Position clients as credible, differentiated voices in their industries
Partner with PR, strategy and account teams to align thought leadership with media, speaking and brand opportunities
Identify timely topics and narratives that connect client expertise to industry trends and conversations
Create High-Impact B2B Content Across Formats: Write and edit a range of content, including thought leadership (bylines, LinkedIn posts, keynote materials, expert commentary) as well as blogs, ebooks, data reports, white papers, campaign assets and other marketing content
Contribute to integrated content programs that support brand awareness, engagement and demand generation goals
Collaborate directly with executives and subject matter experts to capture their voice and perspective, as well as with internal teams to develop content aligned to campaign objectives
Translate complex or technical ideas into clear, engaging and authoritative content
Ensure all content meets a high bar for quality, clarity and originality
Act as a B2B Content Leader: Serve as an internal expert on executive and brand thought leadership best practices
Guide teams on tone, messaging and content formats that resonate with media and target audiences
Contribute to the development of frameworks, examples and training that elevate thought leadership across the agency
Identify opportunities to expand thought leadership programs for existing clients and connect them to broader content and campaign initiatives
Support Client and Team Success: Present ideas and content to clients with confidence and clarity
Provide editorial direction and feedback to other writers and team members
Contribute to new business efforts through ideation and strategic input
Flex across content types and priorities, stepping in to support high-priority or complex assignments beyond thought leadership
Collaborate cross-functionally to ensure content aligns with broader campaign, communications and marketing goals

Requirements

4+ years of experience in B2B writing, journalism, PR or content marketing, with a strong focus on thought leadership
Experience developing executive voice and positioning for senior leaders
A portfolio that includes bylines, opinion pieces, LinkedIn content, speeches or similar formats
Strong understanding of what makes content compelling, credible and relevant in media and professional channels
Excellent writing and editing skills, with a clear sense of structure, tone and narrative
Experience interviewing executives or subject matter experts and translating conversations into polished content
Confidence working directly with clients and presenting ideas
- Agency, media or newsroom experience preferred
Curiosity about business, technology and industry trends
Familiarity with AI tools and emerging technologies preferred

Preferred

Agency, media or newsroom experience preferred
Familiarity with AI tools and emerging technologies preferred

Benefits

Total Rewards Package:
🩺 Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.
💰 Retirement Savings: Employer-matched 401(k) and access to financial planning services.
🌴 Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
🏡 Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams.
🎉 Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.
👶 Family Support: Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.
📚 Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.
🌟 Culture: Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients. Read more on our website here!

Walker Sands

3.5 Glassdoor

Walker Sands is an integrated B2B growth services agency with expertise in strategy, data, content, creative, strategic communications and digital marketing. The agency’s Outcome-based Marketing approach helps B2B brands grow, build reputation, generate demand, drive engagement and strengthen market position. A 10-time Inc. 5000 honoree, Walker Sands is one of the fastest-growing B2B agencies in the world, proudly serving 100+ clients from offices in Chicago, Seattle and Boston.

Founded in 2001

Chicago, Illinois, USA

221 employees (124 in marketing)

www.walkersands.com

44% recommend to a friend

50% CEO approval