Senior Web Strategist & Account Lead at Interactive Strategies | District of Columbia, USA | $90K/yr – $130K/yr

Interactive Strategies

Senior Web Strategist & Account Lead

District of Columbia, USA (Hybrid)

$90K/yr – $130K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive digital strategy engagements for mission-driven clients, translating research into actionable roadmaps and guiding teams through ambiguity.

Own discovery, research synthesis, and strategic deliverables like roadmaps and personas.
Must-have: 7–10+ years in digital strategy or related field.
Standout: Experience shaping new business pitches and cross-functional collaboration.

Job Description

Responsibilities

Serve as a trusted digital advisor to senior stakeholders, balancing big picture vision with practical, results-driven recommendations.
Guide clients toward confident decision-making, especially when the path forward is unclear or complex.
Act as both a visual and verbal storyteller – communicating insights with clarity, empathy, and strategic depth.
Contribute to new business efforts by shaping pitch narratives, proposals, and strategic frameworks, and by providing subject-matter expertise in presentations.
Translate research — both your own and research provided by cross disciplinary teams — into clear, actionable strategic deliverables, including digital strategy recommendations, roadmaps, personas, user journeys, value propositions, information architecture, and user experience direction.
Lead discovery activities such as stakeholder interviews, audience research, competitive analysis, and opportunity assessments.
Define strategies for websites, digital products, and experiences that align customer needs with business goals and technology capabilities.
Develop high-impact presentations and strategic deliverables that inspire clients and equip cross-functional teams with clear direction.
Partner closely with designers, creatives, technologists, content strategists, and analysts to shape cohesive, integrated digital strategies.
Lead teams through ambiguity by establishing direction, clarifying decisions, and maintaining momentum even when details continue to evolve.

Requirements

7–10+ years of experience in digital strategy, innovation, consulting, product/service strategy, or a related field; digital agency experience preferred.
Strong understanding of websites, UX design, IA, and product strategy.
Experience leveraging AI and emerging tools to support digital growth and impact.
Outstanding strategic thinking with strong analytical and problem-solving skills.
Exceptional storytelling, presentation, and communication abilities (visual + verbal).
Ability to synthesize deep research into actionable insights and strategic direction.
Comfortable working in ambiguous, fast-paced environments.

Preferred

Experience developing brand positioning, value propositions, or messaging frameworks.
Experience facilitating workshops for brand, messaging, or creative development.

Benefits

A collaborative, supportive team environment.
Flexible work schedule, including remote work options.
A beautiful office in Washington D.C., where local staff go to the office 2x/week.
Opportunities for professional growth and skill development.
Exposure to a variety of industries, with a strong focus on nonprofits.
Access to training, conferences, and networking opportunities.
Company-sponsored health, vision and dental insurance
Pre-tax Flexible Spending Account (FSA)
Profit sharing
4 weeks of PTO to start, 5 weeks at year 3

Interactive Strategies

Interactive Strategies is a full service digital agency whose strength lies in understanding the complex relationship that exists between strategy, design, content, usability, technology and marketing. By addressing each of these areas equally, we create meaningful web experiences that provide a measurable return for our clients. Each principal at Interactive Strategies comes from a large agency background where they helped shape online strategies for leading firms, including First USA/Bank One, DuPont, Accenture, Bacardi, Budget/Avis, Royal Caribbean, Ford and more. Now working together, each member of Interactive Strategies’ team is committed to providing superior client service and attention to detail.

Founded in 2001

Washington, District of Columbia, USA

90 employees (33 in marketing)

www.interactivestrategies.com