Senior Vice President, Social & Influencer Strategy

Boston, MA (On-site)

$171K/yr – $235K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive senior healthcare social, influencer, and digital strategy for complex, regulated environments with cross-functional leadership.

  • Own end-to-end, multi-channel programs from planning through measurement in regulated healthcare contexts.
  • Must-have: 12–15+ years in digital/social with healthcare experience.
  • Standout: Led large, integrated teams and complex programs across earned, paid, and creative.

Job Description

Drive senior healthcare social, influencer, and digital strategy for complex, regulated environments with cross-functional leadership.

  • Own end-to-end, multi-channel programs from planning through measurement in regulated healthcare contexts.
  • Guide clients and internal teams through healthcare communications, balancing innovation with compliance and identifying risks/opportunities.
  • Lead integrated, insight-driven social and influencer strategies aligned with brand and business objectives.
  • Oversee large-scale, multi-channel programs from strategy to implementation and measurement.
  • Drive influencer strategy evolution, including patient, caregiver, and HCP engagement with end-to-end oversight.
  • Shape strategic narratives through briefs, presentations, and storytelling for clients and partners.
  • Partner with earned, paid, creative, analytics, and medical/regulatory teams for seamless execution.
  • Act as senior escalation point, navigating complex client dynamics and ensuring stakeholder alignment.
  • Lead, mentor, and inspire multidisciplinary teams while fostering collaboration and accountability.
  • Oversee scope development, resource allocation, and on-time, within-budget program delivery.

Marketing Team

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