Senior Vice President, PMX Lift Measurement, Platforms

New York, USA (On-site)

$180K/yr – $300K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive measurement leadership for PMX Lift, owning campaign results and client-facing analytics within an ATV-focused practice.

  • Own PMX Lift campaign measurement output and client-facing results packaging
  • Must-have: 10+ years of agency or media experience with client-facing responsibilities
  • Standout: Strong ATV/Advanced TV expertise and cross-team collaboration across activation, data, and products

Job Description

Responsibilities

  • Oversight of all PMX Lift campaign measurement output
  • Engagement with key client data and analytics teams – a strong enthusiasm for client facing engagements, and an ability to package and present campaign results
  • Ability to integrate Lift products and capabilities into broader strategic client measurement frameworks, MMM, MTA, etc.
  • Technical knowledge of advanced TV and its outputs; an ability to understand client business goals and tie outcomes to campaign activity
  • Great collaborator: key stakeholder across Central Activation, agency leads, Epsilon product

Requirements

  • Bachelor’s degree
  • 10+ years of experience within an agency or media company, including client facing responsibilities
  • Direct report management experience
  • Strong background in Advanced TV, including Addressable TV, DDL, and/or OTT
  • Experience preferred with Advanced TV platforms (examples including Ampersand, Dish, Warner/Xandr, Amobee, OpenAP, NBCU AdSmart, Viacom Vantage, Discovery Engage, Vizio, Samsung, Roku, etc.)
  • Experience with process building/workflow documentation
  • Excellent relationship building and decision-making skills with ability to think creatively

Benefits

  • Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Publicis Media

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215