Senior Vice President of Performance Marketing at Tuckernuck | District of Columbia, USA

Tuckernuck

Senior Vice President of Performance Marketing

District of Columbia, USA (On-site)

Salary Not AvailableSenior Level15+ years expFull time

Posted 5 months ago

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Job Summary

Drive end-to-end marketing for a consumer-focused brand, balancing brand growth with performance and leading a marketing leadership team.

Own the marketing strategy, KPIs, and cross-functional execution.
15+ years in marketing with leadership in consumer/ecommerce contexts.
Build and scale a high-performing marketing leadership team and processes.

Job Description

Responsibilities

Establish data-driven decision-making frameworks by owning and evolving the company’s end-to-end marketing strategy and balancing brand building and performance-driven growth.
Translate company goals into clear marketing priorities, roadmaps, and KPIs.
Lead, mentor, and develop a high-performing marketing leadership team, including the Director of Brand Marketing and Director of Growth Marketing.
Foster strong collaboration across Creative, Merchandising, Product, Technology, and Customer Experience.
Champion brand vision, voice, and positioning, ensuring consistency and differentiation across all customer touchpoints.
Oversee brand campaigns, storytelling, content, PR, and partnerships to build long-term brand equity.
Ensure creative output is customer-centric, data-informed, and aligned with business objectives.
Oversee acquisition, retention, and lifecycle marketing strategies, including paid media, SEO, CRM/email/SMS, and conversion optimization.
Partner closely with Analytics and Finance to manage budgets, forecast impact, and measure ROI.
Drive experimentation and testing across channels to unlock new growth opportunities while maintaining efficiency.

Requirements

15+ years of marketing experience, with significant leadership experience in a consumer, retail, fashion, or e-commerce business.
Bachelor’s degree required; advanced degree a plus.
Proven track record of balancing brand building with performance marketing at scale.
Experience leading senior leaders and managing multiple functional areas within marketing.
Strong strategic thinker with the ability to execute and operate at both high and detailed levels.
Deep understanding of digital marketing channels, customer acquisition, lifecycle marketing, and brand storytelling.
Highly collaborative leader with excellent communication and influencing skills.
Data-driven mindset with comfort using insights and analytics to guide decision-making.

Preferred

Advanced degree a plus.

Benefits

Medical, dental, and vision coverage.
a 401(k) with a company match.
Generous paid time off and holiday.
Paid new parent leave.
Day care coverage.
Generous employee discount.
Other great perks.

Tuckernuck

4.8 Glassdoor

Tuckernuck is an online retail destination curated for the classic, all-American lifestyle. We search high and low to discover untapped brands, making every visit to our website fresh and unexpected. By combining new, exciting brands with established, iconic ones, our product offering spans generations and represents a timeless look based on ease, tradition, and American cool. Tuckernuck embodies our style and active spirit, rooted in sport, travel, family, friends, and celebration. For more information or to shop online, visit www.tnuck.com or call 1 (888) 501-8101

Founded in 2012

Washington, District of Columbia, USA

188 employees

www.tnuck.com

100% recommend to a friend