Responsibilities

• Provide business leadership, guidance, and input as it relates to staffing, contracts and statements of work, health of the account, and client growth (i.e. new solutions)
• Partner with the marketplace, build relationships, lead agency partnership, and support channel negotiations as needed
• Establish and maintain strong partnerships with relevant media partners in the media ecosystem (i.e. Google, Facebook, Amazon, etc.)
• Oversee the work of multiple channel specialists, managing workflow, QA process, providing strategic guidance and oversight and ensuring operational excellence across all stages of tactical planning and buying
• Serve as a central point of contact for clients and internal teams for the client investment portfolio.
• Speak fluently to multiple media channels, calling on deep expertise from activating one or more channels.
• Work alongside client finance partners to determine how best to spend their media dollars to drive outcomes.
• Bring innovative solutions and out of the box thinking to partners and clients.
• Provide thought leadership on media marketplace evolution, ensuring delivery of strong point of view and industry knowledge
• Manage and maintain relationships with internal practice leads and full investment team

• Be a leader through strength and stability -- functioning as a point of escalation for clients and team members as needed.
• The role reports to EVP, Investments

Planning & Optimization

• Oversee tactical plan development and recommendations, ensuring cross channel and channel tactical recommendations ladder up to the media strategy and are backed up by industry trends, competitive and media insights
• Oversight & sign-off of cross-channel budget shift decisioning and recommendations
• Liaise with other cross channel and/or channel teams for budget decisioning and re-allocation
• Establish processes, where needed, to deliver operational excellence across buying and execution
• Escalation of issues to support quick solves for campaign management issues as they arise, as well as effectively partner with cross functional teams to appropriately communicate issues with clients.

Requirements

• 15+ years of media planning and buying experience, with a strong foundation in media channel investment and activation (option to add pending client: “emphasis on performance media or video or retail media, etc”)
• Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent
• Analytical background – comfort with data and numbers
• 8-10+ years of people managing experience, overseeing five or more reports in an account management/client services team
• Deep industry relationships with ad tech firms, brand teams, and publisher/platform partners
• Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients
• Strong communication and writing skills—you’re poised, precise, and above all, kind when engaging with others
• Able to package, merchandise, and sell in concepts and new opportunities
• Strategic thinking and able to see the bigger picture
• Self-starter with ability to work independently and in a collaborative team setting

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation
• Experience working within pharmaceutical and healthcare environments is a plus

Preferred

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus for tasks like ideation, research, or content generation
• Experience working within pharmaceutical and healthcare environments is a plus

Benefits

• benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

About

• Location: New York, New York, United States
• Work_arrangement: On-site
• Work_type: On-site
• Listed_salary: USD 180215-299637 YEAR