Responsibilities

• Marketing Strategy: Define and lead DeepHow's global marketing strategy, in tight alignment with Sales, Product, and the executive team to hit pipeline and revenue targets.
• Demand Generation & Growth: Build and execute data-driven demand generation programs across digital, content, SEO, social, events, and partner channels — driving qualified MQLs and pipeline for the sales team.
• Brand & Positioning: Strengthen DeepHow's brand as the defining platform for Physical AI in industrial workforce operations. Own thought leadership, PR, and external communications that build credibility with manufacturing and industrial audiences.
• Product Marketing: Lead product marketing, messaging architecture, competitive differentiation, sales enablement assets, and go-to-market playbooks for new capabilities and vertical expansions.
• Team Leadership: Hire, develop, and lead a high-performing marketing team. Set clear OKRs, build a culture of accountability, and scale the function as the company grows.
• Cross-Functional Alignment: Partner closely with Sales, Customer Success, and Product to align marketing with pipeline targets, account expansion plays, and product roadmap priorities.
• Data & Analytics: Build a full-funnel analytics and attribution framework. Use data to optimize spend, improve campaign performance, and report marketing ROI to the executive team and board.
• Market Intelligence: Conduct ongoing market research and customer interviews to sharpen ICP definitions, refine messaging by vertical, and stay ahead of competitive moves.
• Budget Management: Own the marketing budget. Allocate resources for maximum pipeline impact and maintain disciplined spend management.
• Executive Presence: Serve as an external face of DeepHow — representing the company at key industry events, in media, and in analyst relationships.

Requirements

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• 10+ years in marketing leadership in B2B SaaS or enterprise technology, with a strong record of building and executing growth marketing strategies.
• 5+ years in a VP or SVP marketing role with direct P&L or budget ownership.
• Demonstrated track record of scaling ARR from $20M to $100M+ in a high-growth company.
• Experience marketing to manufacturing, industrial, operations, or frontline workforce audiences is a strong plus.
• Data-driven: fluent in pipeline metrics, attribution models and marketing automation platforms.
• Exceptional executive communicator and storyteller who can translate complex AI technology into clear buyer value.
• Deep empathy for technical and operational buyers.