Senior Vice President of Enterprise Brand & Communications

Plymouth, MN (On-site)

$162K/yr – $217K/yrSenior LevelFull time

Posted 13 days ago

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Job Summary

Own and lead Roers Companies' enterprise brand and communications, aligning messaging across all business units and guiding governance, media relations, internal/external communications, and executive storytelling.

  • Own and govern enterprise brand strategy across multiple audiences
  • Align messaging across Corporate, Portfolio, Equity, Third-Party GC Sales/BD Marketing, and HR/Internal Communications
  • Develop and coach the Enterprise Brand & Communications team

Job Description

Responsibilities

  • The Vice President, Enterprise Brand & Communications provides strategic leadership for Roers Companies' enterprise brand, communications, reputation, and marketing governance efforts.
  • This role is responsible for establishing and maintaining a consistent company brand, communications strategy, and messaging framework across all business lines while supporting the unique needs of key stakeholder groups.
  • This role will serve as the senior leader responsible for ensuring that Corporate Marketing, Portfolio Marketing, Equity Marketing, Third-Party GC Sales/Business Development Marketing, and HR/Internal Communications operate with clear lanes, shared standards, and a consistent Roers Companies story.
  • The Vice President oversees internal and external communications, public relations, media relations, reputation management, executive communications, corporate digital channels, enterprise events, and brand standards.
  • This leader works closely with business and functional leaders to align messaging, strengthen organizational communication, and ensure a consistent and cohesive representation of the Roers Companies brand.
  • Lead, coach, and develop the Enterprise Brand & Communications team including direct oversight of Corporate Marketing leadership.
  • Provide clear direction, prioritization, and decision-making support to team members responsible for brand, creative, digital, communications, events, sponsorships, and marketing operations.
  • Build team capacity, role clarity, and accountability in a function that is evolving with the company’s growth.
  • Create a culture of proactive partnership, responsiveness, strategic thinking, and high-quality execution.

Requirements

  • 10+ years of progressive experience in brand, marketing, communications, public relations, corporate communications, or integrated marketing leadership.
  • Experience leading marketing and communications in a multi-business-unit, decentralized, matrixed, or high-growth organization.
  • Demonstrated ability to build and govern enterprise brand strategy across multiple audiences and stakeholder groups.
  • Strong executive communications, strategic communications, PR, media relations, and crisis communications experience.
  • Experience leading events, sponsorships, corporate social media, website governance, and marketing operations preferred.
  • Experience working in real estate, construction, property management, financial services, investor relations, professional services, or another complex multi-stakeholder business preferred.
  • Proven ability to lead through influence, integrate cross-functional teams, and resolve ambiguous ownership issues.
  • Strong people leadership skills with the ability to coach, develop, and stabilize a growing team.
  • Excellent judgment, discretion, and ability to navigate sensitive business, employee, investor, legal, and reputational issues.
  • Strong writing, messaging, and storytelling capabilities.

Preferred

  • Familiarity with EOS or similar operating systems preferred.
  • Experience working in real estate, construction, property management, financial services, investor relations, professional services, or another complex multi-stakeholder business

Benefits

  • Health Plans - Medical, dental, vision, FSA, and HSA
  • Family Leave - Paid birth & bonding leave
  • Employer Paid Benefits - Basic life insurance, Accidental Death & Dismemberment (AD&D), and short-term disability
  • Additional Voluntary Benefits – Life Insurance, AD&D, long-term disability, critical illness, and accident insurance
  • 401(K) - 3% company contribution, 100% vested after 2 years of employment
  • Competitive PTO - 3 weeks of PTO with immediate accrual, 9 paid holidays, 1 floating holiday, and bereavement
  • Health and Wellness - fitness membership reimbursement program
  • Free stays in Roers’ properties guest suites
  • Rent Discount - 20% discount for employees living in Roers Companies properties
  • Employee Referral Bonus Program - $2,500 referral bonus paid once referred candidate completes 60 days of employment
ROERS COMPANIES logo

ROERS COMPANIES

Roers Companies is a multifamily real estate firm powered by in-house development, construction, and property management. We partner with private investors to build institutional-quality rental housing in high-demand neighborhoods. Our vertically integrated business model helps us seamlessly develop on-time and on-budget projects from origination through lease-up and operations. Roers Companies' projects and properties include market-rate, workforce, active 55+, and affordable housing. We’re active in 14 states across the U.S. and have developed more than $3 billion in real estate since our founding in 2012. Roers Companies has become a national industry leader in just over a decade. The firm was named the 2023 Developer of the Year by the Minnesota Real Estate Awards and ranks among the Top 25 Developers and Builders by the National Multifamily Housing Council (NMHC). Roers Cos. landed at No. 344 on the Inc. 5000 list of fastest-growing private companies in the U.S. in 2024.Roers Companies was named a 2023–24 Star Tribune Top Workplace and 2024 USA Today Top Workplace through feedback from our employees. Our culture encourages innovation and professional development. The team is passionate about creating desirable communities — thriving on purpose-filled work, an entrepreneurial spirit, and unlimited growth potential.

Founded in 2012
Minneapolis, Minnesota, USA
293 employees (22 in marketing)

Traffic Signals

Monthly Visitors
59.2K
Monthly Google Ads Budget
$97.3K
Traffic Source Mix
Search
35.8%
Direct
50.5%
Referral
5.1%
Social
5.5%
Paid
3.1%

Headcount Trend

Current headcount: ~293

Marketing Team

Marketing Team Size
17 (6% of company)
Marketing Roles Posted (Last 30 Days)
1