Responsibilities

• Own and evolve the Roers Companies enterprise brand strategy, messaging framework, brand architecture, tone, and visual identity with execution and day-to-day brand management led by Corporate Marketing leadership.
• Establish and maintain brand standards, templates, approval processes, and governance tools across business lines.
• Oversee corporate collateral, brand assets, photography standards, signage standards, merchandise standards, and digital asset governance through Corporate Marketing team leadership.
• Ensure business-line marketing efforts align with the broader Roers Companies brand story while allowing appropriate audience-specific customization.
• Partner with business leaders to define how Roers Companies shows up across resident, investor, employee, municipal, trade partner, client, and industry audiences.
• Serve as the EOS-style integrator for cross-functional marketing strategy and operating system across Corporate Marketing, Portfolio Marketing, Equity Marketing, Third-Party GC Sales/Business Development Marketing, HR/Internal Communications, and other business-line stakeholders.
• Clarify decision rights, ownership, approval pathways, and escalation points across marketing and communications activities.
• Facilitate alignment among teams when initiatives cross functional lines, such as sponsorships, events, PR opportunities, corporate campaigns, project milestones, trade shows, community events, and executive visibility.
• Create and manage an enterprise marketing calendar that provides visibility into major campaigns, events, launches, awards, PR moments, investor activities, property milestones, and internal communication priorities.
• Lead the company’s strategic communications approach, ensuring consistent, thoughtful, and timely messaging across internal and external audiences.

Requirements

• 10+ years of progressive experience in brand, marketing, communications, public relations, corporate communications, or integrated marketing leadership.
• Experience leading marketing and communications in a multi-business-unit, decentralized, matrixed, or high-growth organization.
• Demonstrated ability to build and govern enterprise brand strategy across multiple audiences and stakeholder groups.
• Strong executive communications, strategic communications, PR, media relations, and crisis communications experience.
• Experience leading events, sponsorships, corporate social media, website governance, and marketing operations preferred.
• Experience working in real estate, construction, property management, financial services, investor relations, professional services, or another complex multi-stakeholder business preferred.
• Proven ability to lead through influence, integrate cross-functional teams, and resolve ambiguous ownership issues.
• Strong people leadership skills with the ability to coach, develop, and stabilize a growing team.
• Excellent judgment, discretion, and ability to navigate sensitive business, employee, investor, legal, and reputational issues.
• Strong writing, messaging, and storytelling capabilities.

Preferred

• Familiarity with EOS or similar operating systems preferred.

Benefits

• Roers offers a comprehensive benefits & perks package to full-time employees which may include: • Health Plans - Medical, dental, vision, FSA, and HSA • Family Leave - Paid birth & bonding leave • Employer Paid Benefits - Basic life insurance, Accidental Death & Dismemberment (AD&D), and short-term disability • Additional Voluntary Benefits – Life Insurance, AD&D, long-term disability, critical illness, and accident insurance • 401(K) - 3% company contribution, 100% vested after 2 years of employment • Competitive PTO - 3 weeks of PTO with immediate accrual, 9 paid holidays, 1 floating holiday, and bereavement • Health and Wellness - fitness membership reimbursement program • Free stays in Roers’ properties guest suites • Rent Discount - 20% discount for employees living in Roers Companies properties • Employee Referral Bonus Program - $2,500 referral bonus paid once referred candidate completes 60 days of employment • Charitable Match Program – Roers matches employee donations to charitable organizations • Professional Development Opportunities • Employee Assistance Programs