Senior Vice President, Brand Strategy

New York, USA (On-site)

$180K/yr – $300K/yrSenior Level15+ years expFull time

Posted 3 months ago

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Job Summary

Drive brand strategy leadership for oncology portfolios as a senior strategist with cross‑functional influence and team leadership.

  • Own the strategic narrative, brand architecture, and long‑term roadmap for oncology brands.
  • Requires 15+ years in brand strategy with pharma/oncology and enterprise client work.

Job Description

Responsibilities

  • Lead brand strategy across one or more oncology brands, indications, or portfolio segments, serving as the strategic authority for the work.
  • Own the core strategic narrative, including positioning, segmentation, target definition, brand architecture, and long‑term roadmap development.
  • Translate complex clinical, competitive, and market dynamics into clear, actionable strategic direction.
  • Ensure all downstream work—creative, messaging, channels, and experiences—remains grounded in a coherent and defensible strategy.
  • Act as a senior strategic advisor to brand, marketing, and cross‑functional client team members.
  • Proactively anticipate client needs, identify white space, and surface opportunities to strengthen brand performance.
  • Lead high‑stakes conversations, workshops, and presentations with confidence and credibility.
  • Partner with client teams on qualitative and quantitative research efforts and apply insights appropriately to brand decisions.
  • Work in close partnership with Creative, Account, Experience, Medical, and Analytics teams to deliver integrated brand solutions.
  • Guide and inspire creative teams through clear briefs, focused problem definition, and ongoing strategic stewardship.

Requirements

  • 15+ years of experience in brand strategy within a pharmaceutical marketing agency, management consultancy, or closely related environment.
  • Significant experience leading oncology brands or portfolios; comfort navigating complex therapeutic categories is essential.
  • Proven ability to own and defend brand strategy with senior, enterprise‑level clients.
  • Deep understanding of pharmaceutical marketing across HCP and patient audiences.
  • Strong experience guiding insight development, brand planning, launch strategy, and lifecycle management.
  • Exceptional storytelling and presentation skills—able to simplify complexity without losing rigor.
  • A collaborative leadership style that builds trust, accountability, and momentum.
  • Experience managing and developing high‑performing strategy teams.
  • Comfort operating in embedded, fast‑moving, highly accountable client environments.

Preferred

    Benefits

    • medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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    Publicis Health

    Publicis Health is the health and wellness vertical of Publicis Groupe, the most-established communications holding company in the world. We are a growing network of 11 brands with 40+ agencies worldwide and a population of 3,000+. At Publicis Health, we are uniquely positioned to make an impact through the work that we do in in healthcare marketing and communications, and health isn’t just what we do – it’s who we are. We believe healthcare marketing is an essential part of healthcare. When you work with us, you join a tight-knit community of award-winning creative directors and clinical trial designers, accomplished data-scientists and media specialists, behavioral science innovators and analytics practitioners; all united around one purpose—to create a world where people are equipped and motivated to take control of their health and well-being. We share a passion for the life-changing work healthcare industries create, and we believe that together we can move people toward the products and services that will change their lives for the better. Our beliefs and purpose inspire how we take care of our people—prioritizing your health and well-being across every stage of your personal and professional life.

    Founded in 1998
    New York, New York, USA
    3K employees (988 in marketing)

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