Senior Vice President, Brand Strategy (Freelance) at Razorfish Health | New York, USA | $86/hr – $137/hr

Razorfish Health

Senior Vice President, Brand Strategy (Freelance)

New York, USA (Remote)

$86/hr – $137/hrSenior Level10+ years expTemporary

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead strategic development and portfolio planning for multi-indication brands in healthcare, shaping insights-driven briefs and cross-channel strategies.

Own the strategic process for large brands and defend decisions with evidence.
Must-have: 10+ years in strategy at a consultancy or agency, with portfolio strategy expertise.
Standout: Experience launching brands and guiding immunology campaigns at senior client/agency levels.

Job Description

Responsibilities

Direct qualitative and quantitative market research
Synthesize insights from qual/quan research as well as other data sources
Understand customer usage of media/channels
Create briefs and provide input to program design as well as analytics
Lead brand planning and other strategic planning efforts
Contribute to new business pitches
Support the development of the Strategy team, including creation of best practices, agency education, coaching and mentoring early career strategists

Requirements

Bachelor’s degree in marketing, anthropology/sociology or psychology (preferred)
10+ years of strategy experience in a management consultancy or agency setting
Management consulting background preferred
Experience healthcare marketing/planning desirable
Desire to grow and expand skills beyond brand strategy or planning to UX, digital/engagement strategy, experience design, social media, and or analytics
Exhibit a confident and forthright personality, as well as a history of proactivity in tackling difficult brand challenges
Have deep expertise in portfolio strategy development, segmentation, launch scenario planning, and storyflow development
Have experience leading the strategic process and defending strategic decisions for large, multi-indication brands or a portfolio of brands
Have knowledge of strategic constructs, structures, and processes that can benefit marketing initiatives and agency teams
Experience launching brands and driving campaign and creative strategy for large brands
Demonstrate a strong grasp of the strategic challenges facing the immunology market
Exceptional writing, communications, and presentation skills, both in developing the story architecture and delivering compelling presentations
Ability to developing strong relationships with senior and C-suite marketing clients and agency team leads and be viewed as an indispensable resource internally and externally

Preferred

Demonstrated ability to think comprehensively and proactively about brand marketing strategy
Experience in generating and strategically applying both qualitative and quantitative research
Experience conducting strategic planning across all target audiences (i.e. HCP, Patient, Payer) and all channels (i.e. traditional in-person reps and conferences, social media, print, digital)
A wealth of experience in writing inspiring briefs, facilitating inspiring briefings, and workshop development and facilitation experience
Strong curiosity, ability to deal with ambiguity, work autonomously and a preference for a fast-paced, entrepreneurial environment
Excellent interpersonal skills and teamwork skills, with ability to work across agency and network teams
Experience managing other strategists and growing other strategists’ careers
Ability to help clients and internal teams navigate complex strategic issues

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Razorfish Health

Razorfish Health is a full-service agency built for the modern age of medicine. Our driving purpose is to help healthcare providers and patients make better connections for better outcomes. We do so with a foundation that is simple and strong. Deep science. Data-driven strategy. Creative storytelling. All to move customers to make the best decisions. Together, we can shape how medicine is practiced today, for a better and healthier tomorrow

Founded in 2010

Philadelphia, Pennsylvania, USA

267 employees (96 in marketing)

razorfish.health