Responsibilities

• Lead Strategic Counsel & Account Management - Serve as strategic partner and account lead for major premium consumer brand clients, providing senior-level counsel on brand positioning, communications strategy, and market opportunities.
• Develop and oversee integrated communications strategies that span earned media, influencer partnerships, content, social, experiential, and digital channels.
• Develop programming that drives measurable business outcomes – brand equity, market share, customer acquisition, share of voice, and cultural relevance.
• Navigate complex stakeholder environments, managing internal teams, client leadership, and cross-agency partners with strategic clarity and executive presence.
• Build & Lead High-Performing Teams - Manage and develop teams across multiple workstreams; set standards for excellence, innovation, and client service.
• Ensure staffing alignment, workload balance, quality delivery, and career development across accounts.
• Inspire teams through clear vision, strategic direction, and commitment to measurable impact.
• Champion a culture of collaboration, curiosity, accountability, and continuous learning.
• Drive Integrated Campaign Development & Execution - Conceptualize and oversee breakthrough campaigns that integrate earned, influencer, social, content, and paid channels into cohesive, culturally resonant programs.
• Lead program planning, resource allocation, timeline management, and quality assurance to deliver on client objectives and timelines.

Requirements

• 15+ years of consumer brand experience in senior account leadership roles at a leading PR or communications agency, ideally with premium segment clients.
• Deep expertise in consumer strategy, positioning, and integrated communications program development – with strong understanding of premium consumer values, aspirations, and behaviors.
• Demonstrated ability to lead large, complex teams and manage multiple high-profile client relationships simultaneously.
• Exceptional strategic thinking, business acumen, and executive presence with C-level clients.
• Strong command of cultural insights, consumer trends, pop culture, and the evolving media and consumer landscape—particularly as it relates to premium segments.
• Genuine passion for pop culture, dining, travel, lifestyle, and consumer behavior—with ability to translate that into compelling brand strategies for discerning, trend-conscious audiences.
• Proven ability to thrive in fast-paced, dynamic, complex environments and lead through change.
• Exceptional written and verbal communication; strong storytelling and editorial judgment.
• A track record of building and retaining high-performing teams; proven commitment to mentorship and career development.
• Ability to collaborate across senior client teams and agency partners to align on strategy, execution, and measurement.

Preferred

• P&L management experience preferred.

Benefits

• We offer a flexible hybrid work model designed to support collaboration, balance, and individual needs.
• A range of medical, dental, vision, 401(k) matching, paid time off and/or other benefits also are available.