Responsibilities

• Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
• Lead in creation of strategic approach that addresses Consumer, Brand, and Business tensions or opportunities
• Adept and interested in proactively leading and elevating critical thinking across a portfolio of brands + running projects. You are an owner vs. an advisor
• Guide and support team in data analysis to identify business, consumer, and brand insights to inform strategic approach to deliver business objectives, using syndicated and proprietary data resources
• Clear, data storyteller and problem solver. Can identify meaningful, singular, useable insights/tensions
• Drive Innovation and Thought Leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clients
• Write and deliver strategies and POV’s as well as coordinate the translation of these strategies into the final recommendations
• Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
• Be familiar with widely used and emerging insight tools and media technology, channels, and terminology
• Form collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary

Requirements

• Bachelor’s degree or higher in advertising, marketing, business, psychology, or similar area; graduate degree preferred
• 12+ years of experience in media planning/strategy with progressive levels of responsibility
• 4+ years of previous management experience
• Ability to strategically plan campaigns to align with clients’ strategic goals and KPIs
• Pitches experience with proven track record
• Experience across all media types (national, local, digital, direct, programmatic, shopper, etc)
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
• Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
• Ability to translate data into viable business solutions to enhance strategies and meet deliverables
• Excellent leadership ability to drive team to deliver results
• Detail-oriented and proven ability to thrive in a fast-paced environment

Preferred

• Graduate degree preferred

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
• Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.
• Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.
• For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.