Responsibilities

• Lead the development of trade marketing analytics strategy aligned with retail growth objectives
• Provide strategic recommendations on pricing, promotional planning, and trade investment optimization
• Partner with Sales leadership on account-specific growth strategies and performance reviews
• Establish frameworks to evaluate trade ROI, margin impact, and long-term brand equity
• Conduct comprehensive market research to identify emerging industry trends, consumer behavior shifts, and retail landscape changes within the produce sector
• Lead ongoing competitive intelligence efforts, including pricing, promotional activity, assortment shifts, and strategic positioning
• Translate insights into actionable recommendations to strengthen competitive advantage
• Own pricing analytics strategy, including monitoring market pricing dynamics and recommending adjustments to maximize profitability and competitiveness
• Lead post-event promotional analysis to evaluate sales lift, incremental revenue, customer engagement, and trade spend effectiveness
• Develop predictive insights to inform future promotional planning and trade calendar development

Requirements

• 7+ years of experience in trade marketing, commercial analytics, or pricing strategy within CPG, retail, or fresh produce
• Demonstrated experience influencing senior leadership through data-driven insights
• Strong financial acumen and understanding of trade spend, margin structures, and retail dynamics
• Advanced proficiency in data analytics tools and business intelligence platforms
• Post secondary education in business, analytics or other related disciplines required.
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information.
• Exceptional communication abilities, active listening skills and written communication skills.
• Ability to maintain respectful relationships at all levels within and outside the organization.
• Proficiency in working with computers and software programs, specifically ERP, KPI Portals and Microsoft Office more specifically Excel and Nav.
• Ability to identify issues and problem solve independently using appropriate resources internally and externally.

Benefits

• A forward-thinking, sustainability-driven company
• Supportive, people-first workplace culture
• Opportunities for growth, learning, and development
• Competitive wages and benefits
• A chance to be part of something bigger than yourself