Senior Test Design and Campaign Planning Consultant (Senior Data Science)

Charlotte, NC (Hybrid)

$119K/yr – $187K/yrSenior Level4+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive data‑driven marketing campaign optimization and forecasting for Wells Fargo by sizing strategies, running experiments, and advising senior leadership.

  • Must-have: 4+ years of data science experience and a quantitative master’s degree
  • Standout: translate analyses into executive-ready recommendations

Job Description

Responsibilities

  • Partner with multiple stakeholders to size out and align on strategy for upcoming marketing campaigns
  • Evaluate key marketing levers for future optimization
  • Develop a learning agenda for the continuous refinement and optimization of marketing campaigns, utilizing statistical techniques and experimental design
  • Support the monthly forecasting process, estimating future performance based on historical data
  • Ensure adherence to compliance and legal regulations and policies on all projects managed
  • Strategically engage with all levels of professionals and managers across the enterprise and serve as an expert advisor to senior leadership

Requirements

  • 4+ years of data science experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
  • Master's degree or higher in a quantitative discipline such as mathematics, statistics, engineering, physics, economics, or computer science

Preferred

  • 1+ years of previous marketing campaign analytics experience or marketing forecast experience
  • Experience in statistical testing and forecasting
  • Proficiency in SQL, Python / R, and other programming languages, along with Excel
  • Large production data sets
  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
  • Excellent communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams

Benefits

  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement
Wells Fargo logo

Wells Fargo

3.6 Glassdoor

Wells Fargo & Company (NYSE: WFC) is a diversified, community-based financial services company with approximately $1.9 trillion in assets. Wells Fargo’s vision is to satisfy our customers’ financial needs and help them succeed financially. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, investment and mortgage products and services, as well as consumer and commercial finance, through more than 7,300 locations, 12,000 ATMs, the internet (wellsfargo.com) and mobile banking, and has offices in over 40 countries and territories to support customers who conduct business in the global economy. With approximately 250,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 41 on Fortune’s 2022 rankings of America’s largest corporations. News, insights and perspectives from Wells Fargo are also available at Wells Fargo Stories. Relevant military experience is considered for veterans and transitioning service men and women. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.© 2016 Wells Fargo Bank, N.A. All rights reserved. Member FDIC.

Founded in 1997
San Francisco, California, USA
218K employees (3,215 in marketing)
63% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
90.7M
Monthly Google Ads Budget
$7.8M
Traffic Source Mix
Search
20.2%
Direct
76.2%
Referral
2.7%
Social
0.4%
Paid
0.4%

Headcount Trend

Current headcount: ~219.1K

Marketing Team

Marketing Team Size
2,214 (1% of company)
Median Career Experience
21 years
Median Tenure
6.3 years
Marketing Roles Posted (Last 30 Days)
8

Recent News